{
  "slug": "on-holding-2026-09-14t03-4",
  "company": "On Holding",
  "headline": "DTC growth strengthens premium business model, per TradingView analysis.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "TradingView",
  "source_url": "https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV282ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-14t03-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ SILVER · Direct-to-consumer revenue expansion driving margin protection · On Holding\n\nDTC growth strengthens premium business model, per TradingView analysis.\n\nThis is a quiet win because analysts usually lead with top-line growth. On proved that owning your customer is worth more than selling twice as many units through department stores. The premium brand that outsources distribution to Foot Locker becomes a commodity; the one that owns the floor stays a brand.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-14t03-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-14t03-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-14t03-4",
      "chars": 902,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ SILVER · Direct-to-consumer revenue expansion driving margin protection · On Holding\n\nDTC growth strengthens premium business model, per TradingView analysis.\n\nThis is a quiet win because analysts usually lead with top-line growth. On proved that owning your customer is worth more than selling twice as many units through department stores. The premium brand that outsources distribution to Foot Locker becomes a commodity; the one that owns the floor stays a brand.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-14t03-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-14t03-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-14t03-4",
      "alt_chars": 902,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ SILVER · Direct-to-consumer revenue expansion driving margin protection · On Holding\n\nDTC growth strengthens premium business model, per TradingView analysis.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-14t03-4",
      "chars": 293,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "DTC growth strengthens premium business model, per TradingView analysis.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding's DTC channel growth supported its premium positioning and margin structure, demonstrating that owning the customer relationship outranks wholesale distribution for athletic footwear.\nHere's the cool part — the lever almost everyone misses (and you don't have to): DTC-first athletic brands hold price better than wholesale-first competitors because they never trained customers to expect deals. Run this play: if you're in footwear, activewear, or any category with a wholesale alternative, measure DTC margin as a percentage of total revenue. If it's below 50%, you're dependent on wholesale markdown. Build a DTC email and SMS funnel that rewards repeat purchases (not discount hunts) with early access, not lower prices. Over 18 months, watch your DTC percentage climb and your wholesale negotiating power rise because you're no longer desperate for volume.\nWhat that means for you: This is a quiet win because analysts usually lead with top-line growth. On proved that owning your customer is worth more than selling twice as many units through department stores. The premium brand that outsources distribution to Foot Locker becomes a commodity; the one that owns the floor stays a brand.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — TradingView: https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV282ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2143,
      "limit": 0
    }
  }
}