{
  "slug": "on-holding-2026-09-14t09-4",
  "company": "On Holding",
  "headline": "DTC growth strengthens premium business model amid retail saturation",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "TradingView",
  "source_url": "https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV182ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-14t09-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ SILVER · Direct-to-consumer channel emphasis · On Holding\n\nDTC growth strengthens premium business model amid retail saturation.\n\nPremium brands don't win on volume—they win on margin and story control. On gets this. By proving DTC works, they keep wholesale on their terms. Most brands do it backward: they let wholesale pile up first, then try to build DTC around the scraps. On built DTC first, then used it as leverage. If you're early, steal this play.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-14t09-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-14t09-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-14t09-4",
      "chars": 892,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ SILVER · Direct-to-consumer channel emphasis · On Holding\n\nDTC growth strengthens premium business model amid retail saturation.\n\nPremium brands don't win on volume—they win on margin and story control. On gets this. By proving DTC works, they keep wholesale on their terms. Most brands do it backward: they let wholesale pile up first, then try to build DTC around the scraps. On built DTC first, then used it as leverage. If you're early, steal this play.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-14t09-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-14t09-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-14t09-4",
      "alt_chars": 892,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ SILVER · Direct-to-consumer channel emphasis · On Holding\n\nDTC growth strengthens premium business model amid retail saturation.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-14t09-4",
      "chars": 263,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "DTC growth strengthens premium business model amid retail saturation",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer TradingView, On Holding's DTC channel growth is reinforcing its premium positioning and differentiating it from wholesale reliance.\nHere's the cool part — the lever almost everyone misses (and you don't have to): in mature categories (footwear, apparel), DTC doesn't replace wholesale—it disciplines it. On can say no to unfavorable wholesale terms because DTC revenue funds growth. To run this: measure your DTC margin vs. your best wholesale deal. If DTC is 30%+ higher, prioritize it. Reinvest that margin lift into owned-channel growth (email, app, site speed). When wholesale partners see you don't need them, your terms improve. Start this week: pull your last 12 months of DTC vs. wholesale revenue and gross profit. Calculate which channel funds which. If DTC is 20%+ of revenue, start publicly emphasizing it in earnings calls or internal updates. This signals to wholesale partners that you're not desperate.\nWhat that means for you: Premium brands don't win on volume—they win on margin and story control. On gets this. By proving DTC works, they keep wholesale on their terms. Most brands do it backward: they let wholesale pile up first, then try to build DTC around the scraps. On built DTC first, then used it as leverage. If you're early, steal this play.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — TradingView: https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV182ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2213,
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    }
  }
}