{
  "slug": "on-holding-2026-09-16t12-6",
  "company": "On Holding",
  "headline": "DTC growth is strengthening the premium business model, per TradingView.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "TradingView",
  "source_url": "https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV182ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-16t12-6",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · DTC channel expansion and margin protection · On Holding\n\nDTC growth is strengthening the premium business model, per TradingView.\n\nPremium brands live and die by positioning. On Holding is smart—they're not trying to beat Amazon or Dick's Sporting Goods on price. They're using DTC to own the customer and the story, then selling at higher price points into specialty retail *because* DTC has already established credibility. If you are a premium-positioned brand, your DTC job is not revenue—it's narrative and data. Build it, show the email metrics and repeat rates to your wholesale buyers, and they will give you better shelf space and higher margins because now they know the demand is real.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-16t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-16t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-16t12-6",
      "chars": 1143,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · DTC channel expansion and margin protection · On Holding\n\nDTC growth is strengthening the premium business model, per TradingView.\n\nPremium brands live and die by positioning. On Holding is smart—they're not trying to beat Amazon or Dick's Sporting Goods on price. They're using DTC to own the customer and the story, then selling at higher price points into specialty retail *because* DTC has already established credibility. If you are a premium-positioned brand, your DTC job is not revenue—it's narrative and data. Build it, show the email metrics and repeat rates to your wholesale buyers, and they will give you better shelf space and higher margins because now they know the demand is real.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-16t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-16t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-16t12-6",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ GRAPHITE · DTC channel expansion and margin protection · On Holding\n\nDTC growth is strengthening the premium business model, per TradingView.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-16t12-6",
      "chars": 276,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "DTC growth is strengthening the premium business model, per TradingView.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer TradingView, On Holding reported that direct-to-consumer growth is reinforcing its premium positioning and business model durability, signaling a shift away from wholesale dependency.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are a premium or specialty brand selling through wholesale partners, use DTC as your control channel. Do not try to undercut your wholesale partners on price; instead, use DTC to run experiments, capture email lists, and tell the brand story without a retailer's edit. Build DTC to 15-20% of revenue, then use that data and community to negotiate better terms with wholesale partners. You now have direct customer feedback, repeat-purchase rates, and email engagement that prove your brand is *working*, not just sitting on a shelf.\nWhat that means for you: Premium brands live and die by positioning. On Holding is smart—they're not trying to beat Amazon or Dick's Sporting Goods on price. They're using DTC to own the customer and the story, then selling at higher price points into specialty retail *because* DTC has already established credibility. If you are a premium-positioned brand, your DTC job is not revenue—it's narrative and data. Build it, show the email metrics and repeat rates to your wholesale buyers, and they will give you better shelf space and higher margins because now they know the demand is real.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — TradingView: https://news.google.com/rss/articles/CBMiugFBVV95cUxORFZ5YkdyZlQ3TjQ4SklaLUphMXRmb3RrQkhCWGl4MHNtNy04Wl9DUGdEaGd5RjVTS1RDcDhhcUlJRTRMekMwN1JkQTY0ZTlfQ1RLUS1aV182ajVGYk9pSEVLVUxJaC1jUS1RU0xjVUdJeEwxOVpKQVVfTlpTT2E2QW4wcllTWXJZQUZtQ2l1OHFoVVZhYlZfaHY5SEVaWGFWRjJ1OXBKLVowVlBZd0ppSlpIeHBDcGpIMnc?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}