{
  "slug": "on-holding-2026-09-16t18-2",
  "company": "On Holding",
  "headline": "DTC channel strategy drove higher profit margins in 2026 outlook.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "The Motley Fool",
  "source_url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1hOOElpZ2ZLaU5lOHBzMHUyLUpjNklKWGNGMmgwaGdNMEhHWGRLQlg4eFFucUlNMWhIOXRCMkM0ZUtiLTdjTktjRUw2U2YwQ3VtUDZibm50Y3U0dDNOVko3MkozbHVzRV81OGxpNDFIOW0ySXpscnV0VGJF?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-16t18-2",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Direct-to-consumer margin expansion · On Holding\n\nDTC channel strategy drove higher profit margins in 2026 outlook.\n\nPremium footwear and apparel brands are finally admitting it: wholesale is a volume play, DTC is a margin play. On Holding saying this out loud in public guidance is permission for every other brand to stop pretending wholesale is strategic and start treating it like it is—a distribution tax. If your DTC margin is 10 points fatter, that's not a nice-to-have, it's the business.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-16t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-16t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-16t18-2",
      "chars": 942,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Direct-to-consumer margin expansion · On Holding\n\nDTC channel strategy drove higher profit margins in 2026 outlook.\n\nPremium footwear and apparel brands are finally admitting it: wholesale is a volume play, DTC is a margin play. On Holding saying this out loud in public guidance is permission for every other brand to stop pretending wholesale is strategic and start treating it like it is—a distribution tax. If your DTC margin is 10 points fatter, that's not a nice-to-have, it's the business.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-16t18-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-16t18-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-16t18-2",
      "alt_chars": 942,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Direct-to-consumer margin expansion · On Holding\n\nDTC channel strategy drove higher profit margins in 2026 outlook.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-16t18-2",
      "chars": 261,
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    "substack": {
      "label": "Substack · Fending",
      "title": "DTC channel strategy drove higher profit margins in 2026 outlook.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding's 2026 outlook emphasized that the DTC channel strategy is the primary lever for higher profit margins, per The Motley Fool, signaling a deliberate shift away from wholesale-dependent growth.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are a physical-product brand with both DTC and wholesale, run a gross-margin comparison by channel. If DTC is 10+ points higher, that's your margin hedge. Use that gap to justify shifting marketing spend away from wholesale-supporting paid ads and into DTC retention and brand. Call it out in your board deck: 'DTC margin advantage is $X per unit; every wholesale deal costs us Y basis points.' The number forces the decision.\nWhat that means for you: Premium footwear and apparel brands are finally admitting it: wholesale is a volume play, DTC is a margin play. On Holding saying this out loud in public guidance is permission for every other brand to stop pretending wholesale is strategic and start treating it like it is—a distribution tax. If your DTC margin is 10 points fatter, that's not a nice-to-have, it's the business.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Motley Fool: https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1hOOElpZ2ZLaU5lOHBzMHUyLUpjNklKWGNGMmgwaGdNMEhHWGRLQlg4eFFucUlNMWhIOXRCMkM0ZUtiLTdjTktjRUw2U2YwQ3VtUDZibm50Y3U0dDNOVko3MkozbHVzRV81OGxpNDFIOW0ySXpscnV0VGJF?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2077,
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}