{
  "slug": "on-holding-2026-09-18t09-1",
  "company": "On Holding",
  "headline": "DTC channel strategy drives higher profit margins into 2026.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "The Motley Fool",
  "source_url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1hOOElpZ2ZLaU5lOHBzMHUyLUpjNklKWGNGMmgwaGdNMEhHWGRLQlg4eFFucUlNMWhIOXRCMkM0ZUtiLTdjTktjRUw2U2YwQ3VtUDZibm50Y3U0dDNOVko3MkozbHVzRV81OGxpNDFIOW0ySXpscnV0VGJF",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-18t09-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Direct-to-consumer channel optimization · On Holding\n\nDTC channel strategy drives higher profit margins into 2026.\n\nDTC doesn't mean abandoning wholesale—it means sizing wholesale as a customer acquisition channel, not a profit center. Wholesale becomes sampling. Price your DTC 20-30% above wholesale and watch wholesale customers graduate to DTC. The math: if 30% of wholesale buyers convert to DTC, you've replaced their revenue at 2x margin. Run one cohort test: seed a wholesale partner with your top SKU at standard margin, then retarget those buyers direct at a 25% premium. Track conversion rate and lifetime value.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-18t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-18t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-18t09-1",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Direct-to-consumer channel optimization · On Holding\n\nDTC channel strategy drives higher profit margins into 2026.\n\nDTC doesn't mean abandoning wholesale—it means sizing wholesale as a customer acquisition channel, not a profit center. Wholesale becomes sampling. Price your DTC 20-30% above wholesale and watch wholesale customers graduate to DTC. The math: if 30% of wholesale buyers convert to DTC, you've replaced their revenue at 2x margin. Run one cohort test: seed a wholesale partner with your top SKU at standard margin, then retarget those buyers direct at a 25% premium. Track conversion rate and lifetime value.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-18t09-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-18t09-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-18t09-1",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Direct-to-consumer channel optimization · On Holding\n\nDTC channel strategy drives higher profit margins into 2026.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-18t09-1",
      "chars": 259,
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    "substack": {
      "label": "Substack · Fending",
      "title": "DTC channel strategy drives higher profit margins into 2026.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer The Motley Fool, On Holding's 2026 outlook centers on DTC channel strength as a lever for expanding profit margins, moving away from wholesale dependency.\nHere's the cool part — the lever almost everyone misses (and you don't have to): DTC doesn't mean abandoning wholesale—it means sizing wholesale as a customer acquisition channel, not a profit center. Wholesale becomes sampling. Price your DTC 20-30% above wholesale and watch wholesale customers graduate to DTC. The math: if 30% of wholesale buyers convert to DTC, you've replaced their revenue at 2x margin. Run one cohort test: seed a wholesale partner with your top SKU at standard margin, then retarget those buyers direct at a 25% premium. Track conversion rate and lifetime value.\nWhat that means for you: DTC doesn't mean abandoning wholesale—it means sizing wholesale as a customer acquisition channel, not a profit center. Wholesale becomes sampling. Price your DTC 20-30% above wholesale and watch wholesale customers graduate to DTC. The math: if 30% of wholesale buyers convert to DTC, you've replaced their revenue at 2x margin. Run one cohort test: seed a wholesale partner with your top SKU at standard margin, then retarget those buyers direct at a 25% premium. Track conversion rate and lifetime value.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Motley Fool: https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1hOOElpZ2ZLaU5lOHBzMHUyLUpjNklKWGNGMmgwaGdNMEhHWGRLQlg4eFFucUlNMWhIOXRCMkM0ZUtiLTdjTktjRUw2U2YwQ3VtUDZibm50Y3U0dDNOVko3MkozbHVzRV81OGxpNDFIOW0ySXpscnV0VGJF.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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