{
  "slug": "on-holding-2026-09-29t00-1",
  "company": "On Holding",
  "headline": "DTC channel strategy lifted profit margins in 2026 outlook, per Motley Fool.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Motley Fool",
  "source_url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1hOOElpZ2ZLaU5lOHBzMHUyLUpjNklKWGNGMmgwaGdNMEhHWGRLQlg4eFFucUlNMWhIOXRCMkM0ZUtiLTdjTktjRUw2U2YwQ3VtUDZibm50Y3U0dDNOVko3MkozbHVzRV81OGxpNDFIOW0ySXpscnV0VGJF",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-29t00-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Direct-to-consumer channel expansion · On Holding\n\nDTC channel strategy lifted profit margins in 2026 outlook, per Motley Fool.\n\nwholesale locks you into retailer margins and shelf placement rules. DTC lets you set price, control the full unboxing, and hold the repeat-purchase relationship. On's play was to build the DTC channel as a standalone P&L with its own inventory and marketing budget — treating it like a separate business. Run this week: audit your current DTC revenue as a percentage of total sales. If it's under 30%, map a three-month push to move 5% of wholesale volume into a owned channel (email list, direct site, or a new standalone storefront). The math: if your wholesale margin is 40%, and DTC is 65%, even a small shift in channel mix moves the needle.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-29t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-29t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-29t00-1",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Direct-to-consumer channel expansion · On Holding\n\nDTC channel strategy lifted profit margins in 2026 outlook, per Motley Fool.\n\nwholesale locks you into retailer margins and shelf placement rules. DTC lets you set price, control the full unboxing, and hold the repeat-purchase relationship. On's play was to build the DTC channel as a standalone P&L with its own inventory and marketing budget — treating it like a separate business. Run this week: audit your current DTC revenue as a percentage of total sales. If it's under 30%, map a three-month push to move 5% of wholesale volume into a owned channel (email list, direct site, or a new standalone storefront). The math: if your wholesale margin is 40%, and DTC is 65%, even a small shift in channel mix moves the needle.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-29t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-29t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-29t00-1",
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      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Direct-to-consumer channel expansion · On Holding\n\nDTC channel strategy lifted profit margins in 2026 outlook, per Motley Fool.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-29t00-1",
      "chars": 272,
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    "substack": {
      "label": "Substack · Fending",
      "title": "DTC channel strategy lifted profit margins in 2026 outlook, per Motley Fool.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding's 2026 outlook cited DTC channel strategy as a primary driver of higher profit margins, per Motley Fool reporting.\nHere's the cool part — the lever almost everyone misses (and you don't have to): wholesale locks you into retailer margins and shelf placement rules. DTC lets you set price, control the full unboxing, and hold the repeat-purchase relationship. On's play was to build the DTC channel as a standalone P&L with its own inventory and marketing budget — treating it like a separate business. Run this week: audit your current DTC revenue as a percentage of total sales. If it's under 30%, map a three-month push to move 5% of wholesale volume into a owned channel (email list, direct site, or a new standalone storefront). The math: if your wholesale margin is 40%, and DTC is 65%, even a small shift in channel mix moves the needle.\nWhat that means for you: wholesale locks you into retailer margins and shelf placement rules. DTC lets you set price, control the full unboxing, and hold the repeat-purchase relationship. On's play was to build the DTC channel as a standalone P&L with its own inventory and marketing budget — treating it like a separate business. Run this week: audit your current DTC revenue as a percentage of total sales. If it's under 30%, map a three-month push to move 5% of wholesale volume into a owned channel (email list, direct site, or a new standalone storefront). The math: if your wholesale margin is 40%, and DTC is 65%, even a small shift in channel mix moves the needle.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Motley Fool: https://news.google.com/rss/articles/CBMixAFBVV95cUxNR1JWemxyZVZPTUMyWWN2RnpsNnByT0FuZi10ODdjMVlpR19SRzNILWpIdFg0bURtX3oxekU2VmtJd1VoVi1zeWx6eXhhLUthM1hOOElpZ2ZLaU5lOHBzMHUyLUpjNklKWGNGMmgwaGdNMEhHWGRLQlg4eFFucUlNMWhIOXRCMkM0ZUtiLTdjTktjRUw2U2YwQ3VtUDZibm50Y3U0dDNOVko3MkozbHVzRV81OGxpNDFIOW0ySXpscnV0VGJF.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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