{
  "slug": "on-holding-2026-09-29t18-4",
  "company": "On Holding",
  "headline": "Premium shoe brand deepens consumer ties through store expansion strategy.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "es.tradingview.com",
  "source_url": "https://news.google.com/rss/articles/CBMiwgFBVV95cUxNZjQwejNsSTUwY3hoSE9ZUXlvMVNfWENSejh0S3J5ZW14NDluNVM1ZVB2dkRfaFFCWFEybkNaQW9nMG50Rm9mNE9FZkk3OWZUMmdrN2U4RkVCWXgwTlN2QURkNXZzUVp2M3Y4Um9mNW5GWWI0MFVQTWlydjhoYy01Y2FCRE4tdzkwMF9id2REMnNjTms2OXpPSndOdVhBTmdfNmJOdGh0WVBfZVBFNnI0RWk0VzY0d1BPNEJNbU1jTkNvUQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-09-29t18-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Direct retail presence growth · On Holding\n\nPremium shoe brand deepens consumer ties through store expansion strategy.\n\nOn is expanding retail not to move more volume at lower margin, but to own the customer relationship and capture the full premium price. When a customer walks into an On store instead of buying from a wholesaler, the brand sees the actual purchase reason, can upsell accessories, and owns the post-sale email. For a premium product brand, retail expansion is a profit lever, not a volume play. The store is a margin engine and a customer data collection point.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-09-29t18-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-09-29t18-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-09-29t18-4",
      "chars": 1026,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Direct retail presence growth · On Holding\n\nPremium shoe brand deepens consumer ties through store expansion strategy.\n\nOn is expanding retail not to move more volume at lower margin, but to own the customer relationship and capture the full premium price. When a customer walks into an On store instead of buying from a wholesaler, the brand sees the actual purchase reason, can upsell accessories, and owns the post-sale email. For a premium product brand, retail expansion is a profit lever, not a volume play. The store is a margin engine and a customer data collection point.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-09-29t18-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-09-29t18-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-09-29t18-4",
      "alt_chars": 1026,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Direct retail presence growth · On Holding\n\nPremium shoe brand deepens consumer ties through store expansion strategy.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-09-29t18-4",
      "chars": 264,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Premium shoe brand deepens consumer ties through store expansion strategy.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding announced premium store expansion designed to strengthen direct consumer connections, per es.tradingview.com.\nHere's the cool part — the lever almost everyone misses (and you don't have to): On is expanding retail not to move more volume at lower margin, but to own the customer relationship and capture the full premium price. When a customer walks into an On store instead of buying from a wholesaler, the brand sees the actual purchase reason, can upsell accessories, and owns the post-sale email. For a premium product brand, retail expansion is a profit lever, not a volume play. The store is a margin engine and a customer data collection point.\nWhat that means for you: On is expanding retail not to move more volume at lower margin, but to own the customer relationship and capture the full premium price. When a customer walks into an On store instead of buying from a wholesaler, the brand sees the actual purchase reason, can upsell accessories, and owns the post-sale email. For a premium product brand, retail expansion is a profit lever, not a volume play. The store is a margin engine and a customer data collection point.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — es.tradingview.com: https://news.google.com/rss/articles/CBMiwgFBVV95cUxNZjQwejNsSTUwY3hoSE9ZUXlvMVNfWENSejh0S3J5ZW14NDluNVM1ZVB2dkRfaFFCWFEybkNaQW9nMG50Rm9mNE9FZkk3OWZUMmdrN2U4RkVCWXgwTlN2QURkNXZzUVp2M3Y4Um9mNW5GWWI0MFVQTWlydjhoYy01Y2FCRE4tdzkwMF9id2REMnNjTms2OXpPSndOdVhBTmdfNmJOdGh0WVBfZVBFNnI0RWk0VzY0d1BPNEJNbU1jTkNvUQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2104,
      "limit": 0
    }
  }
}