{
  "slug": "on-holding-2026-10-02t06-4",
  "company": "On Holding",
  "headline": "Premium running brand opens retail stores to deepen consumer connections.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "TradingView",
  "source_url": "https://news.google.com/rss/articles/CBMiwgFBVV95cUxNZjQwejNsSTUwY3hoSE9ZUXlvMVNfWENSejh0S3J5ZW14NDluNVM1ZVB2dkRfaFFCWFEybkNaQW9nMG50Rm9mNE9FZkk3OWZUMmdrN2U4RkVCWXgwTlN2QURkNXZzUVp2M3Y4Um9mNW5GWWI0MFVQTWlydjhoYy01Y2FCRE4tdzkwMF9id2REMnNjTms2OXpPSndOdVhBTmdfNmJOdGh0WVBfZVBFNnI0RWk0VzY0d1BPNEJNbU1jTkNvUQ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-2026-10-02t06-4",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Retail expansion strategy · On Holding\n\nPremium running brand opens retail stores to deepen consumer connections.\n\nopen a flagship store in one high-traffic city and staff it with athletes or runners who actually know the product. The store is not primarily a sales channel; it's a data center and a storytelling machine. Capture every shopper's email, A/B test messaging, and let the foot traffic teach you which product variants matter. Then ship that learning back to your online funnel.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-2026-10-02t06-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-2026-10-02t06-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-2026-10-02t06-4",
      "chars": 936,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Retail expansion strategy · On Holding\n\nPremium running brand opens retail stores to deepen consumer connections.\n\nopen a flagship store in one high-traffic city and staff it with athletes or runners who actually know the product. The store is not primarily a sales channel; it's a data center and a storytelling machine. Capture every shopper's email, A/B test messaging, and let the foot traffic teach you which product variants matter. Then ship that learning back to your online funnel.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-2026-10-02t06-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-2026-10-02t06-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-2026-10-02t06-4",
      "alt_chars": 936,
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    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Retail expansion strategy · On Holding\n\nPremium running brand opens retail stores to deepen consumer connections.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-2026-10-02t06-4",
      "chars": 259,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Premium running brand opens retail stores to deepen consumer connections.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nOn Holding announced a premium store expansion designed to strengthen direct consumer relationships, per TradingView.\nHere's the cool part — the lever almost everyone misses (and you don't have to): open a flagship store in one high-traffic city and staff it with athletes or runners who actually know the product. The store is not primarily a sales channel; it's a data center and a storytelling machine. Capture every shopper's email, A/B test messaging, and let the foot traffic teach you which product variants matter. Then ship that learning back to your online funnel.\nWhat that means for you: open a flagship store in one high-traffic city and staff it with athletes or runners who actually know the product. The store is not primarily a sales channel; it's a data center and a storytelling machine. Capture every shopper's email, A/B test messaging, and let the foot traffic teach you which product variants matter. Then ship that learning back to your online funnel.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — TradingView: https://news.google.com/rss/articles/CBMiwgFBVV95cUxNZjQwejNsSTUwY3hoSE9ZUXlvMVNfWENSejh0S3J5ZW14NDluNVM1ZVB2dkRfaFFCWFEybkNaQW9nMG50Rm9mNE9FZkk3OWZUMmdrN2U4RkVCWXgwTlN2QURkNXZzUVp2M3Y4Um9mNW5GWWI0MFVQTWlydjhoYy01Y2FCRE4tdzkwMF9id2REMnNjTms2OXpPSndOdVhBTmdfNmJOdGh0WVBfZVBFNnI0RWk0VzY0d1BPNEJNbU1jTkNvUQ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1919,
      "limit": 0
    }
  }
}