{
  "slug": "on-holding-premium-apparel-and-footwear-2026-09-26t03-3",
  "company": "On Holding (premium apparel and footwear)",
  "headline": "On Holding boosts 2026 guidance via premium brand positioning and direct-to-consumer scaling.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "SGB Media",
  "source_url": "https://news.google.com/rss/articles/CBMiqwFBVV95cUxNNXFybWdkTVA1WDJFQTZvcmV4cHdvYm8zSG5sMFBwdHJRUFVtOXo5djRqTkhKUWl1anlvcFNmQUZISXFRdVUzNG9jRGdtbVpUNTVOOGREclkyYTdIWjZsNVNnbUt4blJmOFAwcENKZVhiUVk5eC1HXzFQdC1DRTVFUGx5ZDdhbUU1UTJJdHc0a3VXdU1MYlp0ZDFhU3JIM3JVMEc0aDdQbjhIVnM",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/on-holding-premium-apparel-and-footwear-2026-09-26t03-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · Premium playbook execution · On Holding (premium apparel and footwear)\n\nOn Holding boosts 2026 guidance via premium brand positioning and direct-to-consumer scaling.\n\nif your product has a clear technical or narrative edge, raise the price and reduce the distribution. Sell direct, control the story, own the margin. Most physical-product founders try to grow by going wider (more retailers, more channels). On Holding grew by going higher (premium positioning, owned retail, DTC velocity). Pick one channel, one price tier, and one story. Defend it for 18 months. Watch the units-per-dollar climb.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/on-holding-premium-apparel-and-footwear-2026-09-26t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/on-holding-premium-apparel-and-footwear-2026-09-26t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/on-holding-premium-apparel-and-footwear-2026-09-26t03-3",
      "chars": 1122,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Pricing Play}\n◆ GOLD · Premium playbook execution · On Holding (premium apparel and footwear)\n\nOn Holding boosts 2026 guidance via premium brand positioning and direct-to-consumer scaling.\n\nif your product has a clear technical or narrative edge, raise the price and reduce the distribution. Sell direct, control the story, own the margin. Most physical-product founders try to grow by going wider (more retailers, more channels). On Holding grew by going higher (premium positioning, owned retail, DTC velocity). Pick one channel, one price tier, and one story. Defend it for 18 months. Watch the units-per-dollar climb.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/on-holding-premium-apparel-and-footwear-2026-09-26t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/on-holding-premium-apparel-and-footwear-2026-09-26t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/on-holding-premium-apparel-and-footwear-2026-09-26t03-3",
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      "label": "Bluesky",
      "body": "{Stash Edge — Pricing Play}\n◆ GOLD · Premium playbook execution · On Holding (premium apparel and footwear)\n\nOn Holding boosts 2026 guidance via premium brand…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/on-holding-premium-apparel-and-footwear-2026-09-26t03-3",
      "chars": 288,
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    "substack": {
      "label": "Substack · Fending",
      "title": "On Holding boosts 2026 guidance via premium brand positioning and direct-to-consumer scaling.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer SGB Media, On Holding presented a new premium brand playbook and raised full-year guidance, signaling that direct DTC channels and positioning at higher price points are working.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if your product has a clear technical or narrative edge, raise the price and reduce the distribution. Sell direct, control the story, own the margin. Most physical-product founders try to grow by going wider (more retailers, more channels). On Holding grew by going higher (premium positioning, owned retail, DTC velocity). Pick one channel, one price tier, and one story. Defend it for 18 months. Watch the units-per-dollar climb.\nWhat that means for you: if your product has a clear technical or narrative edge, raise the price and reduce the distribution. Sell direct, control the story, own the margin. Most physical-product founders try to grow by going wider (more retailers, more channels). On Holding grew by going higher (premium positioning, owned retail, DTC velocity). Pick one channel, one price tier, and one story. Defend it for 18 months. Watch the units-per-dollar climb.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — SGB Media: https://news.google.com/rss/articles/CBMiqwFBVV95cUxNNXFybWdkTVA1WDJFQTZvcmV4cHdvYm8zSG5sMFBwdHJRUFVtOXo5djRqTkhKUWl1anlvcFNmQUZISXFRdVUzNG9jRGdtbVpUNTVOOGREclkyYTdIWjZsNVNnbUt4blJmOFAwcENKZVhiUVk5eC1HXzFQdC1DRTVFUGx5ZDdhbUU1UTJJdHc0a3VXdU1MYlp0ZDFhU3JIM3JVMEc0aDdQbjhIVnM.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2063,
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}