{
  "slug": "packed-with-purpose-harris-poll-2026-09-29t09-5",
  "company": "Packed with Purpose / Harris Poll",
  "headline": "59% of corporate gift recipients prefer nothing over a generic gift.",
  "topic": "{Stash Edge — Bundling Play}",
  "source_name": "Yahoo Finance / Harris Poll",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6abb7e2ef66b4efd958923c2ee84d6a0&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2f59-corporate-gift-recipients-rather-141800662.html&c=12502429186586224766&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/packed-with-purpose-harris-poll-2026-09-29t09-5",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Bundling Play}\n◆ STEEL · Personalization and intent-driven gifting sentiment shift · Packed with Purpose / Harris Poll\n\n59% of corporate gift recipients prefer nothing over a generic gift.\n\nCorporate gifting is the easiest sale nobody's making right now. Companies have budgets, they feel awkward about it, and they know their standard gifts are bad. The stat—59% would rather get nothing—is your permission to walk into an operations or admin office and say 'I can fix this.' You don't have to build a whole gifting line; you just have to offer to stamp their name on your product or bundle it with a handwritten note. That's the steal.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/packed-with-purpose-harris-poll-2026-09-29t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/packed-with-purpose-harris-poll-2026-09-29t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/packed-with-purpose-harris-poll-2026-09-29t09-5",
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      "alt_body": "{Stash Edge — Bundling Play}\n◆ STEEL · Personalization and intent-driven gifting sentiment shift · Packed with Purpose / Harris Poll\n\n59% of corporate gift recipients prefer nothing over a generic gift.\n\nCorporate gifting is the easiest sale nobody's making right now. Companies have budgets, they feel awkward about it, and they know their standard gifts are bad. The stat—59% would rather get nothing—is your permission to walk into an operations or admin office and say 'I can fix this.' You don't have to build a whole gifting line; you just have to offer to stamp their name on your product or bundle it with a handwritten note. That's the steal.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/packed-with-purpose-harris-poll-2026-09-29t09-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/packed-with-purpose-harris-poll-2026-09-29t09-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/packed-with-purpose-harris-poll-2026-09-29t09-5",
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      "body": "{Stash Edge — Bundling Play}\n◆ STEEL · Personalization and intent-driven gifting sentiment shift · Packed with Purpose / Harris Poll\n\n59% of corporate gift recipients prefer noth…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/packed-with-purpose-harris-poll-2026-09-29t09-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "59% of corporate gift recipients prefer nothing over a generic gift.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nA Harris Poll conducted by Packed with Purpose found that 59% of corporate gift recipients would rather receive nothing than a generic gift, revealing a fundamental shift in how employees value corporate spending.\nHere's the cool part — the lever almost everyone misses (and you don't have to): corporate gifting budgets are live and un-optimized. Most companies use the same vendor, the same products, the same packaging year after year. If you make a physical product that can be personalized (house-imprinted, engraved, bundled with a custom note), pitch corporate gifting teams directly with a test program: 'We'll gift 50 units to your top clients, each one personalized by role or preference, and you'll measure NPS and response vs. your standard gift.' The 59% stat is your opener. You don't need to be a 'corporate gifts' company; you need to offer the opposite of generic.\nWhat that means for you: Corporate gifting is the easiest sale nobody's making right now. Companies have budgets, they feel awkward about it, and they know their standard gifts are bad. The stat—59% would rather get nothing—is your permission to walk into an operations or admin office and say 'I can fix this.' You don't have to build a whole gifting line; you just have to offer to stamp their name on your product or bundle it with a handwritten note. That's the steal.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Yahoo Finance / Harris Poll: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6abb7e2ef66b4efd958923c2ee84d6a0&url=https%3a%2f%2ffinance.yahoo.com%2fsmall-business%2farticles%2f59-corporate-gift-recipients-rather-141800662.html&c=12502429186586224766&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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