{
  "slug": "pepsico-coca-cola-co-keurig-dr-pepper-2026-06-24t06-5",
  "company": "PepsiCo, Coca-Cola Co., Keurig Dr Pepper",
  "headline": "Major soda brands add QR codes to CPG packaging for updatable product infrastructure.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "MSN / NBC News",
  "source_url": "https://www.msn.com/en-us/foodanddrink/foodnews/major-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why/ar-AA26njCZ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/pepsico-coca-cola-co-keurig-dr-pepper-2026-06-24t06-5",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Packaging redesign with dynamic functionality · PepsiCo, Coca-Cola Co., Keurig Dr Pepper\n\nMajor soda brands add QR codes to CPG packaging for updatable product infrastructure.\n\nMost brands print packaging and pray. These three are printing it and leaving the door open. A QR code costs almost nothing to add; it costs a fortune to remove (you have to reprint). So the smart move is: always print the QR code, decide the destination later. Brands that figure this out will have faster iteration cycles and lower waste. Everyone else will be eating the cost of reprints.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/pepsico-coca-cola-co-keurig-dr-pepper-2026-06-24t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/pepsico-coca-cola-co-keurig-dr-pepper-2026-06-24t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/pepsico-coca-cola-co-keurig-dr-pepper-2026-06-24t06-5",
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      "alt_body": "{Stash Edge — Packaging Play}\n◆ STEEL · Packaging redesign with dynamic functionality · PepsiCo, Coca-Cola Co., Keurig Dr Pepper\n\nMajor soda brands add QR codes to CPG packaging for updatable product infrastructure.\n\nMost brands print packaging and pray. These three are printing it and leaving the door open. A QR code costs almost nothing to add; it costs a fortune to remove (you have to reprint). So the smart move is: always print the QR code, decide the destination later. Brands that figure this out will have faster iteration cycles and lower waste. Everyone else will be eating the cost of reprints.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/pepsico-coca-cola-co-keurig-dr-pepper-2026-06-24t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/pepsico-coca-cola-co-keurig-dr-pepper-2026-06-24t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/pepsico-coca-cola-co-keurig-dr-pepper-2026-06-24t06-5",
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      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Packaging redesign with dynamic functionality · PepsiCo, Coca-Cola Co., Keurig Dr Pepper\n\nMajor soda brands add QR codes to CPG pack…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/pepsico-coca-cola-co-keurig-dr-pepper-2026-06-24t06-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Major soda brands add QR codes to CPG packaging for updatable product infrastructure.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer NBC News via MSN, PepsiCo, Coca-Cola, and Keurig Dr Pepper are updating packaging to include QR codes, allowing brands to update content and offers without reprinting.\nHere's the cool part — the lever almost everyone misses (and you don't have to): QR codes let you print packaging in bulk and update the landing page (where the code points) instead of reprinting stock. This cuts waste and lets you respond to market signals in real time. Print 10,000 cans with a QR code, wait three weeks for data, then pivot the code destination based on what buyers clicked. This week: if you're printing labels or boxes, ask your printer what the per-unit cost is to add a QR code. Then ask yourself: what could I change mid-season without reprinting? Promotions? A community hub? A referral code? If the answer is 'nothing,' the QR code is wasted. If it's 'everything,' you've just bought yourself optionality for pennies.\nWhat that means for you: Most brands print packaging and pray. These three are printing it and leaving the door open. A QR code costs almost nothing to add; it costs a fortune to remove (you have to reprint). So the smart move is: always print the QR code, decide the destination later. Brands that figure this out will have faster iteration cycles and lower waste. Everyone else will be eating the cost of reprints.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN / NBC News: https://www.msn.com/en-us/foodanddrink/foodnews/major-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why/ar-AA26njCZ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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