{
  "slug": "pepsico-coca-cola-co-keurig-dr-pepper-2026-08-23t15-5",
  "company": "PepsiCo, Coca-Cola Co., Keurig Dr Pepper",
  "headline": "Major soda brands now embed QR codes in packaging for consumer engagement.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "MSN / NBC News",
  "source_url": "https://www.msn.com/en-us/food-and-drink/beverages/major-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why/ar-AA26njCZ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/pepsico-coca-cola-co-keurig-dr-pepper-2026-08-23t15-5",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Connected packaging via QR · PepsiCo, Coca-Cola Co., Keurig Dr Pepper\n\nMajor soda brands now embed QR codes in packaging for consumer engagement.\n\nThis is the beginning of the 'connected package' era. Soda is using QR codes because the soda experience is tied to moments (parties, meals, events) when people are likely to scan. The code isn't the feature—the moment is. Before you QR-code your package, ask: When will my customer actually want to scan this? If the answer is 'never' or 'only if I offer something good,' you already know the play. Print the offer promise on the package (limited flavor drop, points redeemable, exclusive content), then print the QR code right next to it. The code itself is just the delivery mechanism.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/pepsico-coca-cola-co-keurig-dr-pepper-2026-08-23t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/pepsico-coca-cola-co-keurig-dr-pepper-2026-08-23t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/pepsico-coca-cola-co-keurig-dr-pepper-2026-08-23t15-5",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Packaging Play}\n◆ STEEL · Connected packaging via QR · PepsiCo, Coca-Cola Co., Keurig Dr Pepper\n\nMajor soda brands now embed QR codes in packaging for consumer engagement.\n\nThis is the beginning of the 'connected package' era. Soda is using QR codes because the soda experience is tied to moments (parties, meals, events) when people are likely to scan. The code isn't the feature—the moment is. Before you QR-code your package, ask: When will my customer actually want to scan this? If the answer is 'never' or 'only if I offer something good,' you already know the play. Print the offer promise on the package (limited flavor drop, points redeemable, exclusive content), then print the QR code right next to it. The code itself is just the delivery mechanism.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/pepsico-coca-cola-co-keurig-dr-pepper-2026-08-23t15-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/pepsico-coca-cola-co-keurig-dr-pepper-2026-08-23t15-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/pepsico-coca-cola-co-keurig-dr-pepper-2026-08-23t15-5",
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      "label": "Bluesky",
      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · Connected packaging via QR · PepsiCo, Coca-Cola Co., Keurig Dr Pepper\n\nMajor soda brands now embed QR codes in packaging for…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/pepsico-coca-cola-co-keurig-dr-pepper-2026-08-23t15-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Major soda brands now embed QR codes in packaging for consumer engagement.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPepsiCo, Coca-Cola Co., and Keurig Dr Pepper are updating soda packaging to include QR codes, per MSN / NBC News reporting, embedding a data link into every physical unit sold.\nHere's the cool part — the lever almost everyone misses (and you don't have to): Every QR code on your package should have one job: capture zero-party data or drive a specific action (loyalty signup, limited offer redemption, product education). Don't QR-code your package for QR's sake. Print the code on a specific surface (bottom of the lid, inside the label flap, back of the bottle) and test which placement gets scanned. Soda brands are testing because most consumers won't scan a random code—they scan a code that promises something specific (prize, refund, exclusive content). Print the promise next to the code, not the code alone.\nWhat that means for you: This is the beginning of the 'connected package' era. Soda is using QR codes because the soda experience is tied to moments (parties, meals, events) when people are likely to scan. The code isn't the feature—the moment is. Before you QR-code your package, ask: When will my customer actually want to scan this? If the answer is 'never' or 'only if I offer something good,' you already know the play. Print the offer promise on the package (limited flavor drop, points redeemable, exclusive content), then print the QR code right next to it. The code itself is just the delivery mechanism.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN / NBC News: https://www.msn.com/en-us/food-and-drink/beverages/major-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why/ar-AA26njCZ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}