{
  "slug": "pepsico-the-coca-cola-co-keurig-dr-pepper-2026-08-20t00-1",
  "company": "PepsiCo, The Coca-Cola Co., Keurig Dr Pepper",
  "headline": "Three soda giants moving QR codes into packaging for direct consumer data.",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "MSN",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a8643fafbf14873a031e91e41f59537&url=https%3a%2f%2fwww.msn.com%2fen-us%2ffood-and-drink%2fbeverages%2fmajor-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why%2far-AA26njCZ&c=6630636958562037391&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/pepsico-the-coca-cola-co-keurig-dr-pepper-2026-08-20t00-1",
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      "body": "{Stash Edge — Packaging Play}\n◆ DIAMOND · Packaging redesign with GS1 Digital Link QR codes · PepsiCo, The Coca-Cola Co., Keurig Dr Pepper\n\nThree soda giants moving QR codes into packaging for direct consumer data.\n\nthe regulatory deadline is not a cost — it's a distribution channel. The QR code printed on every package forces a moment of consumer engagement at the moment of consumption. Use that moment to capture email, location, purchase intent, and flavor preference. The data you get back from each scan is worth more than the printing cost. Build a landing page behind that QR that solves a friction point — loyalty enrollment takes 12 seconds, no social login required. Track which SKUs drive the most scans and which redirect pages convert to email. That tells you what flavor, size, or bundle to double down on next quarter.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/pepsico-the-coca-cola-co-keurig-dr-pepper-2026-08-20t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/pepsico-the-coca-cola-co-keurig-dr-pepper-2026-08-20t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/pepsico-the-coca-cola-co-keurig-dr-pepper-2026-08-20t00-1",
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      "alt_body": "{Stash Edge — Packaging Play}\n◆ DIAMOND · Packaging redesign with GS1 Digital Link QR codes · PepsiCo, The Coca-Cola Co., Keurig Dr Pepper\n\nThree soda giants moving QR codes into packaging for direct consumer data.\n\nthe regulatory deadline is not a cost — it's a distribution channel. The QR code printed on every package forces a moment of consumer engagement at the moment of consumption. Use that moment to capture email, location, purchase intent, and flavor preference. The data you get back from each scan is worth more than the printing cost. Build a landing page behind that QR that solves a friction point — loyalty enrollment takes 12 seconds, no social login required. Track which SKUs drive the most scans and which redirect pages convert to email. That tells you what flavor, size, or bundle to double down on next quarter.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/pepsico-the-coca-cola-co-keurig-dr-pepper-2026-08-20t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/pepsico-the-coca-cola-co-keurig-dr-pepper-2026-08-20t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/pepsico-the-coca-cola-co-keurig-dr-pepper-2026-08-20t00-1",
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      "label": "Bluesky",
      "body": "{Stash Edge — Packaging Play}\n◆ DIAMOND · Packaging redesign with GS1 Digital Link QR codes · PepsiCo, The Coca-Cola Co., Keurig Dr Pepper\n\nThree soda giants moving QR…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/pepsico-the-coca-cola-co-keurig-dr-pepper-2026-08-20t00-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Three soda giants moving QR codes into packaging for direct consumer data.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer MSN, major soda brands are updating packaging to include QR codes, a shift driven by regulatory compliance and direct consumer engagement at the point of purchase.\nHere's the cool part — the lever almost everyone misses (and you don't have to): the regulatory deadline is not a cost — it's a distribution channel. The QR code printed on every package forces a moment of consumer engagement at the moment of consumption. Use that moment to capture email, location, purchase intent, and flavor preference. The data you get back from each scan is worth more than the printing cost. Build a landing page behind that QR that solves a friction point — loyalty enrollment takes 12 seconds, no social login required. Track which SKUs drive the most scans and which redirect pages convert to email. That tells you what flavor, size, or bundle to double down on next quarter.\nWhat that means for you: the regulatory deadline is not a cost — it's a distribution channel. The QR code printed on every package forces a moment of consumer engagement at the moment of consumption. Use that moment to capture email, location, purchase intent, and flavor preference. The data you get back from each scan is worth more than the printing cost. Build a landing page behind that QR that solves a friction point — loyalty enrollment takes 12 seconds, no social login required. Track which SKUs drive the most scans and which redirect pages convert to email. That tells you what flavor, size, or bundle to double down on next quarter.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — MSN: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a8643fafbf14873a031e91e41f59537&url=https%3a%2f%2fwww.msn.com%2fen-us%2ffood-and-drink%2fbeverages%2fmajor-soda-brands-to-update-packaging-to-include-qr-codes-here-s-why%2far-AA26njCZ&c=6630636958562037391&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}