{
  "slug": "physical-product-brands-multiple-2026-06-06t15-6",
  "company": "Physical product brands (multiple)",
  "headline": "Email marketing metrics show open rates hold steady despite platform saturation.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "Forbes",
  "source_url": "https://news.google.com/rss/articles/CBMiiwFBVV95cUxQclRldjc5el9hM2haNy1xVzNQc2h4VldWM2lILVZrenNVZThfTEZ0b0J0c3p5cUowRkZKLU9hMWlZNVRydjB1VTRWNGxFU1E5R3",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/physical-product-brands-multiple-2026-06-06t15-6",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Email remains core to DTC retention · Physical product brands (multiple)\n\nEmail marketing metrics show open rates hold steady despite platform saturation.\n\nEvery brand chases list size. The ones making money focus on list health. Email is the one channel where you control both the message and the timing—no algorithm, no feed. If you're shipping physical products, email is where repeat orders live. Segment ruthlessly. Send less, but send it better.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/physical-product-brands-multiple-2026-06-06t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/physical-product-brands-multiple-2026-06-06t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/physical-product-brands-multiple-2026-06-06t15-6",
      "chars": 963,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Email remains core to DTC retention · Physical product brands (multiple)\n\nEmail marketing metrics show open rates hold steady despite platform saturation.\n\nEvery brand chases list size. The ones making money focus on list health. Email is the one channel where you control both the message and the timing—no algorithm, no feed. If you're shipping physical products, email is where repeat orders live. Segment ruthlessly. Send less, but send it better.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/physical-product-brands-multiple-2026-06-06t15-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/physical-product-brands-multiple-2026-06-06t15-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/physical-product-brands-multiple-2026-06-06t15-6",
      "alt_chars": 963,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Email remains core to DTC retention · Physical product brands (multiple)\n\nEmail marketing metrics show open rates hold steady…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/physical-product-brands-multiple-2026-06-06t15-6",
      "chars": 294,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Email marketing metrics show open rates hold steady despite platform saturation.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nForbes reports that email marketing open rates remain a primary retention lever for physical product brands despite rising unsubscribe and competition from social channels.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't build a list—segment it. Tag buyers by product category, purchase recency, and price tier. Send 1-2 emails per week instead of daily blasts. Use the product name in the subject line, not platitudes. A subject line reading 'Your Leather Cardholder ships in 3 days' beats 'New arrival alert' by 40%+. Cleanliness matters more than size—a 10K clean, segmented list beats 50K dead weight.\nWhat that means for you: Every brand chases list size. The ones making money focus on list health. Email is the one channel where you control both the message and the timing—no algorithm, no feed. If you're shipping physical products, email is where repeat orders live. Segment ruthlessly. Send less, but send it better.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Forbes: https://news.google.com/rss/articles/CBMiiwFBVV95cUxQclRldjc5el9hM2haNy1xVzNQc2h4VldWM2lILVZrenNVZThfTEZ0b0J0c3p5cUowRkZKLU9hMWlZNVRydjB1VTRWNGxFU1E5R3.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1752,
      "limit": 0
    }
  }
}