{
  "slug": "physicians-formula-2026-07-08t18-5",
  "company": "Physicians Formula",
  "headline": "Butter Bronzer 10th-anniversary nostalgia campaign via Jaclyn Hill and Manny MUA.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/physicians-formula-returns-to-2016-makeup-with-a-jaclyn-hill-and-manny-mua-partnership/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/physicians-formula-2026-07-08t18-5",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ STEEL · Creator partnership + nostalgia reissue · Physicians Formula\n\nButter Bronzer 10th-anniversary nostalgia campaign via Jaclyn Hill and Manny MUA.\n\nwhen you have a 10-year-old bestseller, don't launch it like a new product. Launch it with the creator who made it famous in the first place. Jaclyn Hill and Manny MUA didn't invent the Butter Bronzer, but their audiences believe they did because they were the first to make it a household name. Call them now, tie it to the anniversary, and let them tell their followers 'this was the product that started the trend.' The creator does the credibility work; you just have to ask. Find your oldest bestseller, identify which creator or influencer was most associated with it in its year of launch, and reach out with a 10-year or 5-year anniversary narrative. You pay for the partnership once; the creator's audience does the selling.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/physicians-formula-2026-07-08t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/physicians-formula-2026-07-08t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/physicians-formula-2026-07-08t18-5",
      "chars": 1348,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ STEEL · Creator partnership + nostalgia reissue · Physicians Formula\n\nButter Bronzer 10th-anniversary nostalgia campaign via Jaclyn Hill and Manny MUA.\n\nwhen you have a 10-year-old bestseller, don't launch it like a new product. Launch it with the creator who made it famous in the first place. Jaclyn Hill and Manny MUA didn't invent the Butter Bronzer, but their audiences believe they did because they were the first to make it a household name. Call them now, tie it to the anniversary, and let them tell their followers 'this was the product that started the trend.' The creator does the credibility work; you just have to ask. Find your oldest bestseller, identify which creator or influencer was most associated with it in its year of launch, and reach out with a 10-year or 5-year anniversary narrative. You pay for the partnership once; the creator's audience does the selling.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/physicians-formula-2026-07-08t18-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/physicians-formula-2026-07-08t18-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/physicians-formula-2026-07-08t18-5",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ STEEL · Creator partnership + nostalgia reissue · Physicians Formula\n\nButter Bronzer 10th-anniversary nostalgia campaign via Jaclyn Hill and Manny MUA.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/physicians-formula-2026-07-08t18-5",
      "chars": 297,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Butter Bronzer 10th-anniversary nostalgia campaign via Jaclyn Hill and Manny MUA.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPhysicians Formula tapped two original 2016-era beauty creators (Jaclyn Hill, Manny MUA) to celebrate the Butter Bronzer's 10th anniversary and capture 2016 makeup nostalgia, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): when you have a 10-year-old bestseller, don't launch it like a new product. Launch it with the creator who made it famous in the first place. Jaclyn Hill and Manny MUA didn't invent the Butter Bronzer, but their audiences believe they did because they were the first to make it a household name. Call them now, tie it to the anniversary, and let them tell their followers 'this was the product that started the trend.' The creator does the credibility work; you just have to ask. Find your oldest bestseller, identify which creator or influencer was most associated with it in its year of launch, and reach out with a 10-year or 5-year anniversary narrative. You pay for the partnership once; the creator's audience does the selling.\nWhat that means for you: when you have a 10-year-old bestseller, don't launch it like a new product. Launch it with the creator who made it famous in the first place. Jaclyn Hill and Manny MUA didn't invent the Butter Bronzer, but their audiences believe they did because they were the first to make it a household name. Call them now, tie it to the anniversary, and let them tell their followers 'this was the product that started the trend.' The creator does the credibility work; you just have to ask. Find your oldest bestseller, identify which creator or influencer was most associated with it in its year of launch, and reach out with a 10-year or 5-year anniversary narrative. You pay for the partnership once; the creator's audience does the selling.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/physicians-formula-returns-to-2016-makeup-with-a-jaclyn-hill-and-manny-mua-partnership/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}