{
  "slug": "physicians-formula-2026-07-09t00-7",
  "company": "Physicians Formula",
  "headline": "Nostalgia collab with legacy beauty creators (Jaclyn Hill, Manny MUA) revived 10-year-old product.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/physicians-formula-returns-to-2016-makeup-with-a-jaclyn-hill-and-manny-mua-partnership/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/physicians-formula-2026-07-09t00-7",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ PAPER · Creator partnership on throwback campaign · Physicians Formula\n\nNostalgia collab with legacy beauty creators (Jaclyn Hill, Manny MUA) revived 10-year-old product.\n\nThis is a small but sharp move. Most brands displace old products and launch new ones to feel fresh. Physicians Formula kept the formula and changed the narrative. The product did not age—it matured. By bringing back the creators who loved it in 2016, the brand turned the product's longevity into a strength, not a liability. Nostalgia is real velocity if you do it right.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/physicians-formula-2026-07-09t00-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/physicians-formula-2026-07-09t00-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/physicians-formula-2026-07-09t00-7",
      "chars": 1007,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ PAPER · Creator partnership on throwback campaign · Physicians Formula\n\nNostalgia collab with legacy beauty creators (Jaclyn Hill, Manny MUA) revived 10-year-old product.\n\nThis is a small but sharp move. Most brands displace old products and launch new ones to feel fresh. Physicians Formula kept the formula and changed the narrative. The product did not age—it matured. By bringing back the creators who loved it in 2016, the brand turned the product's longevity into a strength, not a liability. Nostalgia is real velocity if you do it right.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/physicians-formula-2026-07-09t00-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/physicians-formula-2026-07-09t00-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/physicians-formula-2026-07-09t00-7",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ PAPER · Creator partnership on throwback campaign · Physicians Formula\n\nNostalgia collab with legacy beauty creators (Jaclyn Hill, Manny MUA) revived…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/physicians-formula-2026-07-09t00-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Nostalgia collab with legacy beauty creators (Jaclyn Hill, Manny MUA) revived 10-year-old product.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPhysicians Formula launched a throwback campaign celebrating the Butter Bronzer's 10th anniversary by partnering with OG beauty creators Jaclyn Hill and Manny MUA to capture 2016-era nostalgia, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you have a product that has been in the market for 5+ years, find the creators who were using it in the early days and bring them back for a 'remember when' campaign. Do not position it as new; position it as coming home. Your long-time customers will re-engage because they see the product through the eyes of the creators they trusted a decade ago. Lower media spend, higher credibility, and the creator's archive becomes your proof of shelf-life.\nWhat that means for you: This is a small but sharp move. Most brands displace old products and launch new ones to feel fresh. Physicians Formula kept the formula and changed the narrative. The product did not age—it matured. By bringing back the creators who loved it in 2016, the brand turned the product's longevity into a strength, not a liability. Nostalgia is real velocity if you do it right.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/physicians-formula-returns-to-2016-makeup-with-a-jaclyn-hill-and-manny-mua-partnership/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}