{
  "slug": "physicians-formula-2026-07-10t00-5",
  "company": "Physicians Formula",
  "headline": "Beauty brand partnered with two OG beauty YouTubers to resurrect 10-year-old formula.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/physicians-formula-returns-to-2016-makeup-with-a-jaclyn-hill-and-manny-mua-partnership/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/physicians-formula-2026-07-10t00-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ STEEL · Influencer nostalgia partnership · Physicians Formula\n\nBeauty brand partnered with two OG beauty YouTubers to resurrect 10-year-old formula.\n\nif you have a product that worked 10+ years ago, find the creators who were famous for using it then and let them tell the story of why it still works. Do not repackage it as 'new and improved.' Call it what it was, pair it with the face that made it iconic, and let nostalgia + authority do the work. The conversion is built in because the buyer remembers wanting it the first time.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/physicians-formula-2026-07-10t00-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/physicians-formula-2026-07-10t00-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/physicians-formula-2026-07-10t00-5",
      "chars": 995,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ STEEL · Influencer nostalgia partnership · Physicians Formula\n\nBeauty brand partnered with two OG beauty YouTubers to resurrect 10-year-old formula.\n\nif you have a product that worked 10+ years ago, find the creators who were famous for using it then and let them tell the story of why it still works. Do not repackage it as 'new and improved.' Call it what it was, pair it with the face that made it iconic, and let nostalgia + authority do the work. The conversion is built in because the buyer remembers wanting it the first time.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/physicians-formula-2026-07-10t00-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/physicians-formula-2026-07-10t00-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/physicians-formula-2026-07-10t00-5",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ STEEL · Influencer nostalgia partnership · Physicians Formula\n\nBeauty brand partnered with two OG beauty YouTubers to resurrect 10-year-old formula.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/physicians-formula-2026-07-10t00-5",
      "chars": 294,
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    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Beauty brand partnered with two OG beauty YouTubers to resurrect 10-year-old formula.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPhysicians Formula celebrated the Butter Bronzer's 10th anniversary by launching a throwback campaign with Jaclyn Hill and Manny MUA, tapping 2016 beauty culture nostalgia.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you have a product that worked 10+ years ago, find the creators who were famous for using it then and let them tell the story of why it still works. Do not repackage it as 'new and improved.' Call it what it was, pair it with the face that made it iconic, and let nostalgia + authority do the work. The conversion is built in because the buyer remembers wanting it the first time.\nWhat that means for you: if you have a product that worked 10+ years ago, find the creators who were famous for using it then and let them tell the story of why it still works. Do not repackage it as 'new and improved.' Call it what it was, pair it with the face that made it iconic, and let nostalgia + authority do the work. The conversion is built in because the buyer remembers wanting it the first time.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/physicians-formula-returns-to-2016-makeup-with-a-jaclyn-hill-and-manny-mua-partnership/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}