{
  "slug": "reformation-2026-09-11t15-1",
  "company": "Reformation",
  "headline": "Active customers grew 23% in first public earnings report.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://news.google.com/rss/articles/CBMiswFBVV95cUxPMG5DZ3VMN1E1Z2hTdXNSUFl5LW8yc3kzZ0d1N3ZoRGpJby0yWDQtc1NNYTE4cE1FT2k2R1o5RkJtTndmSmptbFRLU3poWUZzWFZrVWhwQlpaVG1zMW44RDJvMng0T3JMcXgya3gwTVlJUmQ0NUZsN0dlOHU5ZnlNRkF0Ri1lZHdsT1FXX1hNYkU1aEUzcGo2Vjh3WHRhcEdoaUdPVUhYZlFWMi1pN2EwS3hoRQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/reformation-2026-09-11t15-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ DIAMOND · DTC customer growth · Reformation\n\nActive customers grew 23% in first public earnings report.\n\nThis is the move everyone talks about but almost no brand executes cleanly. Reformation proved you don't need a massive paid-media budget to own your customer base. The 23% growth in a public company is loud. The real win is structural—they own the data from both channels, which means they can test and repeat without asking anyone's permission. That's the gap most DTC brands miss.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/reformation-2026-09-11t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/reformation-2026-09-11t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/reformation-2026-09-11t15-1",
      "chars": 923,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ DIAMOND · DTC customer growth · Reformation\n\nActive customers grew 23% in first public earnings report.\n\nThis is the move everyone talks about but almost no brand executes cleanly. Reformation proved you don't need a massive paid-media budget to own your customer base. The 23% growth in a public company is loud. The real win is structural—they own the data from both channels, which means they can test and repeat without asking anyone's permission. That's the gap most DTC brands miss.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/reformation-2026-09-11t15-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/reformation-2026-09-11t15-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/reformation-2026-09-11t15-1",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ DIAMOND · DTC customer growth · Reformation\n\nActive customers grew 23% in first public earnings report.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/reformation-2026-09-11t15-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Active customers grew 23% in first public earnings report.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nReformation reported a 23% increase in active customers in its first earnings report as a public company, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): stop thinking of DTC and retail as separate channels. Reformation runs them as one motion—the store drives foot traffic, the app captures repeat orders. A physical location becomes a customer acquisition channel with zero paid media cost if the inventory and messaging sync across both. Build the DTC app while you're negotiating the wholesale agreement, not after.\nWhat that means for you: This is the move everyone talks about but almost no brand executes cleanly. Reformation proved you don't need a massive paid-media budget to own your customer base. The 23% growth in a public company is loud. The real win is structural—they own the data from both channels, which means they can test and repeat without asking anyone's permission. That's the gap most DTC brands miss.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://news.google.com/rss/articles/CBMiswFBVV95cUxPMG5DZ3VMN1E1Z2hTdXNSUFl5LW8yc3kzZ0d1N3ZoRGpJby0yWDQtc1NNYTE4cE1FT2k2R1o5RkJtTndmSmptbFRLU3poWUZzWFZrVWhwQlpaVG1zMW44RDJvMng0T3JMcXgya3gwTVlJUmQ0NUZsN0dlOHU5ZnlNRkF0Ri1lZHdsT1FXX1hNYkU1aEUzcGo2Vjh3WHRhcEdoaUdPVUhYZlFWMi1pN2EwS3hoRQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}