{
  "slug": "reformation-2026-09-17t21-1",
  "company": "Reformation",
  "headline": "Active customers grew 23% in first public earnings report.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://news.google.com/rss/articles/CBMiswFBVV95cUxPMG5DZ3VMN1E1Z2hTdXNSUFl5LW8yc3kzZ0d1N3ZoRGpJby0yWDQtc1NNYTE4cE1FT2k2R1o5RkJtTndmSmptbFRLU3poWUZzWFZrVWhwQlpaVG1zMW44RDJvMng0T3JMcXgya3gwTVlJUmQ0NUZsN0dlOHU5ZnlNRkF0Ri1lZHdsT1FXX1hNYkU1aEUzcGo2Vjh3WHRhcEdoaUdPVUhYZlFWMi1pN2EwS3hoRQ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/reformation-2026-09-17t21-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ DIAMOND · Customer growth announcement · Reformation\n\nActive customers grew 23% in first public earnings report.\n\nThe apparel world is cramped. Everyone talks about sales. Reformation went public and said: here are the people who keep coming back. That's the move—own the number that means something. If you ship physical goods, count your repeat customers this month. That number is your real business.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/reformation-2026-09-17t21-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/reformation-2026-09-17t21-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/reformation-2026-09-17t21-1",
      "chars": 838,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ DIAMOND · Customer growth announcement · Reformation\n\nActive customers grew 23% in first public earnings report.\n\nThe apparel world is cramped. Everyone talks about sales. Reformation went public and said: here are the people who keep coming back. That's the move—own the number that means something. If you ship physical goods, count your repeat customers this month. That number is your real business.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/reformation-2026-09-17t21-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/reformation-2026-09-17t21-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/reformation-2026-09-17t21-1",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ DIAMOND · Customer growth announcement · Reformation\n\nActive customers grew 23% in first public earnings report.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/reformation-2026-09-17t21-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Active customers grew 23% in first public earnings report.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nModern Retail reported Reformation's active customer base increased 23% year-over-year in its inaugural earnings disclosure as a public company.\nHere's the cool part — the lever almost everyone misses (and you don't have to): measure and announce customer count, not just top-line revenue. Most apparel companies bury active-customer metrics or don't track them at all. Reformation led with it. Track your own active-customer growth quarter to quarter and report the number to your audience before you report revenue. Customers buying more than once beat one-time buyers—23% growth in repeat users is the real number.\nWhat that means for you: The apparel world is cramped. Everyone talks about sales. Reformation went public and said: here are the people who keep coming back. That's the move—own the number that means something. If you ship physical goods, count your repeat customers this month. That number is your real business.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://news.google.com/rss/articles/CBMiswFBVV95cUxPMG5DZ3VMN1E1Z2hTdXNSUFl5LW8yc3kzZ0d1N3ZoRGpJby0yWDQtc1NNYTE4cE1FT2k2R1o5RkJtTndmSmptbFRLU3poWUZzWFZrVWhwQlpaVG1zMW44RDJvMng0T3JMcXgya3gwTVlJUmQ0NUZsN0dlOHU5ZnlNRkF0Ri1lZHdsT1FXX1hNYkU1aEUzcGo2Vjh3WHRhcEdoaUdPVUhYZlFWMi1pN2EwS3hoRQ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1858,
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}