{
  "slug": "reformation-2026-09-22t21-1",
  "company": "Reformation",
  "headline": "Active customer base grew 23% in first public earnings report.",
  "topic": "{Stash Edge — Community Play}",
  "source_name": "Modern Retail",
  "source_url": "https://news.google.com/rss/articles/CBMiswFBVV95cUxPMG5DZ3VMN1E1Z2hTdXNSUFl5LW8yc3kzZ0d1N3ZoRGpJby0yWDQtc1NNYTE4cE1FT2k2R1o5RkJtTndmSmptbFRLU3poWUZzWFZrVWhwQlpaVG1zMW44RDJvMng0T3JMcXgya3gwTVlJUmQ0NUZsN0dlOHU5ZnlNRkF0Ri1lZHdsT1FXX1hNYkU1aEUzcGo2Vjh3WHRhcEdoaUdPVUhYZlFWMi1pN2EwS3hoRQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/reformation-2026-09-22t21-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Community Play}\n◆ DIAMOND · Customer growth disclosure · Reformation\n\nActive customer base grew 23% in first public earnings report.\n\nstop chasing new customers and measure success by repeat-buyer density. Reformation built a customer database tied to purchase behavior and values alignment, then merchandised new drops to segments that had already bought similar items. They treated their customer file as an asset worth optimizing before spending on media. Run a cohort analysis on your last 100 orders—segment by category purchased and time to repeat. Email that cohort a new drop in that category 14 days before general release. Track repeat rate by cohort. The brands winning are not acquiring faster; they're keeping customers longer at higher margins.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/reformation-2026-09-22t21-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/reformation-2026-09-22t21-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/reformation-2026-09-22t21-1",
      "chars": 1175,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Community Play}\n◆ DIAMOND · Customer growth disclosure · Reformation\n\nActive customer base grew 23% in first public earnings report.\n\nstop chasing new customers and measure success by repeat-buyer density. Reformation built a customer database tied to purchase behavior and values alignment, then merchandised new drops to segments that had already bought similar items. They treated their customer file as an asset worth optimizing before spending on media. Run a cohort analysis on your last 100 orders—segment by category purchased and time to repeat. Email that cohort a new drop in that category 14 days before general release. Track repeat rate by cohort. The brands winning are not acquiring faster; they're keeping customers longer at higher margins.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/reformation-2026-09-22t21-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/reformation-2026-09-22t21-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/reformation-2026-09-22t21-1",
      "alt_chars": 1175,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Community Play}\n◆ DIAMOND · Customer growth disclosure · Reformation\n\nActive customer base grew 23% in first public earnings report.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/reformation-2026-09-22t21-1",
      "chars": 247,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Active customer base grew 23% in first public earnings report.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nReformation reported a 23% increase in active customers in its first earnings as a public company, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): stop chasing new customers and measure success by repeat-buyer density. Reformation built a customer database tied to purchase behavior and values alignment, then merchandised new drops to segments that had already bought similar items. They treated their customer file as an asset worth optimizing before spending on media. Run a cohort analysis on your last 100 orders—segment by category purchased and time to repeat. Email that cohort a new drop in that category 14 days before general release. Track repeat rate by cohort. The brands winning are not acquiring faster; they're keeping customers longer at higher margins.\nWhat that means for you: stop chasing new customers and measure success by repeat-buyer density. Reformation built a customer database tied to purchase behavior and values alignment, then merchandised new drops to segments that had already bought similar items. They treated their customer file as an asset worth optimizing before spending on media. Run a cohort analysis on your last 100 orders—segment by category purchased and time to repeat. Email that cohort a new drop in that category 14 days before general release. Track repeat rate by cohort. The brands winning are not acquiring faster; they're keeping customers longer at higher margins.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://news.google.com/rss/articles/CBMiswFBVV95cUxPMG5DZ3VMN1E1Z2hTdXNSUFl5LW8yc3kzZ0d1N3ZoRGpJby0yWDQtc1NNYTE4cE1FT2k2R1o5RkJtTndmSmptbFRLU3poWUZzWFZrVWhwQlpaVG1zMW44RDJvMng0T3JMcXgya3gwTVlJUmQ0NUZsN0dlOHU5ZnlNRkF0Ri1lZHdsT1FXX1hNYkU1aEUzcGo2Vjh3WHRhcEdoaUdPVUhYZlFWMi1pN2EwS3hoRQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2404,
      "limit": 0
    }
  }
}