{
  "slug": "retail-chains-best-buy-ulta-sephora-others-2026-10-20t21-6",
  "company": "Retail chains (Best Buy, Ulta, Sephora, others)",
  "headline": "28% of holiday budgets expected to be spent by end of October.",
  "topic": "{Stash Edge — Pricing Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/operations/nearly-30-of-holiday-budgets-expected-to-be-spent-by-the-end-of-october/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/retail-chains-best-buy-ulta-sephora-others-2026-10-20t21-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Early holiday spend acceleration pattern · Retail chains (Best Buy, Ulta, Sephora, others)\n\n28% of holiday budgets expected to be spent by end of October.\n\nThe holiday season just got 3–4 weeks shorter on the back end. If you launch your Black Friday campaign on November 1, you're already behind. The spend is happening now. This week: move your holiday campaign calendar forward by 30 days. If you planned to start in November, start in October. If you planned a mid-November drop, do it early November. The early bird isn't catching the worm—the worm is already gone.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/retail-chains-best-buy-ulta-sephora-others-2026-10-20t21-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/retail-chains-best-buy-ulta-sephora-others-2026-10-20t21-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/retail-chains-best-buy-ulta-sephora-others-2026-10-20t21-6",
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      "alt_body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Early holiday spend acceleration pattern · Retail chains (Best Buy, Ulta, Sephora, others)\n\n28% of holiday budgets expected to be spent by end of October.\n\nThe holiday season just got 3–4 weeks shorter on the back end. If you launch your Black Friday campaign on November 1, you're already behind. The spend is happening now. This week: move your holiday campaign calendar forward by 30 days. If you planned to start in November, start in October. If you planned a mid-November drop, do it early November. The early bird isn't catching the worm—the worm is already gone.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/retail-chains-best-buy-ulta-sephora-others-2026-10-20t21-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/retail-chains-best-buy-ulta-sephora-others-2026-10-20t21-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/retail-chains-best-buy-ulta-sephora-others-2026-10-20t21-6",
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      "body": "{Stash Edge — Pricing Play}\n◆ GRAPHITE · Early holiday spend acceleration pattern · Retail chains (Best Buy, Ulta, Sephora, others)\n\n28% of holiday budgets expected to…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/retail-chains-best-buy-ulta-sephora-others-2026-10-20t21-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "28% of holiday budgets expected to be spent by end of October.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Modern Retail citing Deloitte's annual holiday shopping survey, 28% of shoppers plan to spend their holiday budgets earlier than last year, with 22% starting purchases earlier than they did previously.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if 28% of the budget moves to early October, Black Friday and Cyber Monday stop being the peak. The peak is now late September through early November. A small brand's play: launch your holiday campaign and biggest discounts in mid-October, not November 1. Run scarcity and urgency messaging around October 20–31. If competitors are still waiting for November, you've already captured a third of the season's buyers.\nWhat that means for you: The holiday season just got 3–4 weeks shorter on the back end. If you launch your Black Friday campaign on November 1, you're already behind. The spend is happening now. This week: move your holiday campaign calendar forward by 30 days. If you planned to start in November, start in October. If you planned a mid-November drop, do it early November. The early bird isn't catching the worm—the worm is already gone.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/operations/nearly-30-of-holiday-budgets-expected-to-be-spent-by-the-end-of-october/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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