{
  "slug": "retail-industry-gs1-standards-2026-10-13t18-7",
  "company": "Retail industry (GS1 standards)",
  "headline": "The barcode is being replaced by 2D codes under the Sunrise 2027 initiative.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Forbes",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ace71b4186f475f91c6d6c2ae65024b&url=https%3a%2f%2fwww.forbes.com%2fcouncils%2fforbesbusinesscouncil%2f2026%2f09%2f24%2fafter-50-years-the-barcode-is-being-replaced-is-your-brand-ready-for-2027%2f&c=5944592357386643738&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/retail-industry-gs1-standards-2026-10-13t18-7",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Point-of-sale technology standard shift · Retail industry (GS1 standards)\n\nThe barcode is being replaced by 2D codes under the Sunrise 2027 initiative.\n\nif you ship physical products to retail partners, audit whether your packaging currently displays GS1-compliant 1D barcodes. By Q4 2027, major retailers will shift to 2D scanning. You need to regenerate your barcode assets and test them in partner environments now (not in December 2027). Contact your fulfillment provider and ask: 'Can you print 2D barcodes in place of or alongside our current 1D codes?' The winners are brands that migrated assets 6-12 months before the mandate deadline. The losers are brands scanning their POS logs in January 2028 and realizing they have a barcode compatibility problem. Run this week: check your current barcode design and start conversations with your label printer about 2D barcode integration.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/retail-industry-gs1-standards-2026-10-13t18-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/retail-industry-gs1-standards-2026-10-13t18-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/retail-industry-gs1-standards-2026-10-13t18-7",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Point-of-sale technology standard shift · Retail industry (GS1 standards)\n\nThe barcode is being replaced by 2D codes under the Sunrise 2027 initiative.\n\nif you ship physical products to retail partners, audit whether your packaging currently displays GS1-compliant 1D barcodes. By Q4 2027, major retailers will shift to 2D scanning. You need to regenerate your barcode assets and test them in partner environments now (not in December 2027). Contact your fulfillment provider and ask: 'Can you print 2D barcodes in place of or alongside our current 1D codes?' The winners are brands that migrated assets 6-12 months before the mandate deadline. The losers are brands scanning their POS logs in January 2028 and realizing they have a barcode compatibility problem. Run this week: check your current barcode design and start conversations with your label printer about 2D barcode integration.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/retail-industry-gs1-standards-2026-10-13t18-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/retail-industry-gs1-standards-2026-10-13t18-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/retail-industry-gs1-standards-2026-10-13t18-7",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Point-of-sale technology standard shift · Retail industry (GS1 standards)\n\nThe barcode is being replaced by 2D codes under the Sunrise…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/retail-industry-gs1-standards-2026-10-13t18-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "The barcode is being replaced by 2D codes under the Sunrise 2027 initiative.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nUnder the Sunrise 2027 initiative, retail point-of-sale systems are targeted to be capable of processing GS1-compliant 2D barcodes by the end of 2027, marking a shift away from traditional linear barcodes after 50 years, per Forbes.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you ship physical products to retail partners, audit whether your packaging currently displays GS1-compliant 1D barcodes. By Q4 2027, major retailers will shift to 2D scanning. You need to regenerate your barcode assets and test them in partner environments now (not in December 2027). Contact your fulfillment provider and ask: 'Can you print 2D barcodes in place of or alongside our current 1D codes?' The winners are brands that migrated assets 6-12 months before the mandate deadline. The losers are brands scanning their POS logs in January 2028 and realizing they have a barcode compatibility problem. Run this week: check your current barcode design and start conversations with your label printer about 2D barcode integration.\nWhat that means for you: if you ship physical products to retail partners, audit whether your packaging currently displays GS1-compliant 1D barcodes. By Q4 2027, major retailers will shift to 2D scanning. You need to regenerate your barcode assets and test them in partner environments now (not in December 2027). Contact your fulfillment provider and ask: 'Can you print 2D barcodes in place of or alongside our current 1D codes?' The winners are brands that migrated assets 6-12 months before the mandate deadline. The losers are brands scanning their POS logs in January 2028 and realizing they have a barcode compatibility problem. Run this week: check your current barcode design and start conversations with your label printer about 2D barcode integration.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Forbes: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6ace71b4186f475f91c6d6c2ae65024b&url=https%3a%2f%2fwww.forbes.com%2fcouncils%2fforbesbusinesscouncil%2f2026%2f09%2f24%2fafter-50-years-the-barcode-is-being-replaced-is-your-brand-ready-for-2027%2f&c=5944592357386643738&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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