{
  "slug": "retail-media-and-social-commerce-kantar-research-2026-09-11t15-7",
  "company": "Retail media and social commerce (Kantar research)",
  "headline": "Retail media networks outpace traditional advertising for product growth.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Kantar",
  "source_url": "https://news.google.com/rss/articles/CBMisgFBVV95cUxPdUNtaFJINFlSY0JyNVE4c2lmcTNncGNIcTItOUZFVUdHUjVfVGl2ZWhYWENZd0RIVThsa0xadHRXUmRuWFNRM1pWZnNJVXl6bU1LamtVWjJqSElIUm03Nm40TzJxQXFSandNUUhhb01IU1FQcE1wcXFhM0JFREJ2eklsR3R1T3hhQXc1eFJfUm9LRExaNmQyM2xDRGphUllCM2lrOUFCVWU2Ung0bS02Q3pB?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/retail-media-and-social-commerce-kantar-research-2026-09-11t15-7",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Retail media effectiveness emerging · Retail media and social commerce (Kantar research)\n\nRetail media networks outpace traditional advertising for product growth.\n\nThis is the shift everyone in the industry knows but most small operators haven't moved on yet. Retail media is cheaper and more effective than Google Ads right now, and it'll stay that way until every brand figures it out. Start this week if you're on any marketplace.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/retail-media-and-social-commerce-kantar-research-2026-09-11t15-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/retail-media-and-social-commerce-kantar-research-2026-09-11t15-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/retail-media-and-social-commerce-kantar-research-2026-09-11t15-7",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Retail media effectiveness emerging · Retail media and social commerce (Kantar research)\n\nRetail media networks outpace traditional advertising for product growth.\n\nThis is the shift everyone in the industry knows but most small operators haven't moved on yet. Retail media is cheaper and more effective than Google Ads right now, and it'll stay that way until every brand figures it out. Start this week if you're on any marketplace.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/retail-media-and-social-commerce-kantar-research-2026-09-11t15-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/retail-media-and-social-commerce-kantar-research-2026-09-11t15-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/retail-media-and-social-commerce-kantar-research-2026-09-11t15-7",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Retail media effectiveness emerging · Retail media and social commerce (Kantar research)\n\nRetail media networks outp…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/retail-media-and-social-commerce-kantar-research-2026-09-11t15-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media networks outpace traditional advertising for product growth.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKantar research shows retail media and social commerce driving measurable growth for brands beyond conversion-rate metrics, per Kantar.\nHere's the cool part — the lever almost everyone misses (and you don't have to): start with Amazon Advertising if you have a SKU in Amazon inventory. The cost-per-acquisition is 30-50% lower than Google Shopping because customers are already in buying mode. Upload your own product images and run a Sponsored Products campaign on your top 20 keywords for $500/month. Target competitor ASINs. Expect a 30-40% ROAS in month one. Then test Amazon DSP for brand-building if ACOS drops below 25%.\nWhat that means for you: This is the shift everyone in the industry knows but most small operators haven't moved on yet. Retail media is cheaper and more effective than Google Ads right now, and it'll stay that way until every brand figures it out. Start this week if you're on any marketplace.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Kantar: https://news.google.com/rss/articles/CBMisgFBVV95cUxPdUNtaFJINFlSY0JyNVE4c2lmcTNncGNIcTItOUZFVUdHUjVfVGl2ZWhYWENZd0RIVThsa0xadHRXUmRuWFNRM1pWZnNJVXl6bU1LamtVWjJqSElIUm03Nm40TzJxQXFSandNUUhhb01IU1FQcE1wcXFhM0JFREJ2eklsR3R1T3hhQXc1eFJfUm9LRExaNmQyM2xDRGphUllCM2lrOUFCVWU2Ung0bS02Q3pB?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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