{
  "slug": "retail-media-networks-across-grocery-and-department-stores-2026-10-25t00-6",
  "company": "Retail media networks across grocery and department stores",
  "headline": "Nearly 43% of retail media buyers underutilize in-store media; half of grocers are not maximizing shelf-edge placements.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "IAB / Supermarket News",
  "source_url": "https://news.google.com/rss/articles/CBMijwFBVV95cUxNa0VwT1Fab3lCaWpsczNHdVpkUmtvSldwQTB0TVlOTEVFc2hKZFRmSU5pOFRLbU4tMG5TUVQ0am5SU1J0WGs4RXZQaUgwRTRmZWxYRnVvWGV0SUxicUQ2NGlZSE9EM2p3S05nN2lqMWM1Tk1JaElHcjdVZ2lYRTBmZ3NRZXBEdkw0OFZFMzVXTQ?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/retail-media-networks-across-grocery-and-department-stores-2026-10-25t00-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · In-store media underutilization across retail · Retail media networks across grocery and department stores\n\nNearly 43% of retail media buyers underutilize in-store media; half of grocers are not maximizing shelf-edge placements.\n\nThis is the asymmetry nobody talks about. Retailers have spent millions on in-store media infrastructure and brands are still buying Facebook ads. The retailers are desperate to fill screens; the brands don't even know the screens exist. If 43% of media buyers are underusing it, that means there's a 57% minority who are already claiming the inventory. Get in the 57% by calling your retail buyer this week and asking what media inventory they have available inside stores. Your cost per customer will drop because you're reaching them at point of purchase, not at point of doom-scroll.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/retail-media-networks-across-grocery-and-department-stores-2026-10-25t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/retail-media-networks-across-grocery-and-department-stores-2026-10-25t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/retail-media-networks-across-grocery-and-department-stores-2026-10-25t00-6",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · In-store media underutilization across retail · Retail media networks across grocery and department stores\n\nNearly 43% of retail media buyers underutilize in-store media; half of grocers are not maximizing shelf-edge placements.\n\nThis is the asymmetry nobody talks about. Retailers have spent millions on in-store media infrastructure and brands are still buying Facebook ads. The retailers are desperate to fill screens; the brands don't even know the screens exist. If 43% of media buyers are underusing it, that means there's a 57% minority who are already claiming the inventory. Get in the 57% by calling your retail buyer this week and asking what media inventory they have available inside stores. Your cost per customer will drop because you're reaching them at point of purchase, not at point of doom-scroll.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/retail-media-networks-across-grocery-and-department-stores-2026-10-25t00-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/retail-media-networks-across-grocery-and-department-stores-2026-10-25t00-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/retail-media-networks-across-grocery-and-department-stores-2026-10-25t00-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · In-store media underutilization across retail · Retail media networks across grocery and department stores\n\nNearly 43% of retail media buyers underutilize in-store media; half of grocers are not maximizing shelf-edge…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/retail-media-networks-across-grocery-and-department-stores-2026-10-25t00-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Nearly 43% of retail media buyers underutilize in-store media; half of grocers are not maximizing shelf-edge placements.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer IAB and Supermarket News, 43% of retail media buyers admit they're underusing in-store media options like shelf-edge screens, endcap placements, and checkout displays. Almost half of grocery retailers report they're not fully using their own media infrastructure.\nHere's the cool part — the lever almost everyone misses (and you don't have to): ask your retail partners for their in-store media rate card and run a 43%-of-buyers-skip-this audit. If shelf-edge screens are 30% cheaper than digital, test 10% of your paid budget there for 8 weeks. Measure foot traffic lift and basket size. Most brands don't even ask about in-store media options; the ones who do find it outperforms on ROI per dollar because the audience is already in buying mode.\nWhat that means for you: This is the asymmetry nobody talks about. Retailers have spent millions on in-store media infrastructure and brands are still buying Facebook ads. The retailers are desperate to fill screens; the brands don't even know the screens exist. If 43% of media buyers are underusing it, that means there's a 57% minority who are already claiming the inventory. Get in the 57% by calling your retail buyer this week and asking what media inventory they have available inside stores. Your cost per customer will drop because you're reaching them at point of purchase, not at point of doom-scroll.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — IAB / Supermarket News: https://news.google.com/rss/articles/CBMijwFBVV95cUxNa0VwT1Fab3lCaWpsczNHdVpkUmtvSldwQTB0TVlOTEVFc2hKZFRmSU5pOFRLbU4tMG5TUVQ0am5SU1J0WGs4RXZQaUgwRTRmZWxYRnVvWGV0SUxicUQ2NGlZSE9EM2p3S05nN2lqMWM1Tk1JaElHcjdVZ2lYRTBmZ3NRZXBEdkw0OFZFMzVXTQ?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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