{
  "slug": "retail-media-networks-iab-study-2026-10-25t03-3",
  "company": "Retail Media Networks (IAB Study)",
  "headline": "43% of retail media buyers underuse in-store media channels.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "PPC Land",
  "source_url": "https://news.google.com/rss/articles/CBMijwFBVV95cUxNa0VwT1Fab3lCaWpsczNHdVpkUmtvSldwQTB0TVlOTEVFc2hKZFRmSU5pOFRLbU4tMG5TUVQ0am5SU1J0WGs4RXZQaUgwRTRmZWxYRnVvWGV0SUxicUQ2NGlZSE9EM2p3S05nN2lqMWM1Tk1JaElHcjdVZ2lYRTBmZ3NRZXBEdkw0OFZFMzVXTQ",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Retail media adoption gap · Retail Media Networks (IAB Study)\n\n43% of retail media buyers underuse in-store media channels.\n\nThe real finding here isn't that in-store media works — retailers have been saying that forever. It's that it's being ignored. That means it's cheap and available. For a brand with $10K to $100K a month to spend, the move is: go to your retail partner and ask what in-store media they have that's not being sold. Endcap? Shelf talkers? Digital screens at checkout? Bundle a buy. Media buyers at big brands are siloed — one team buys digital, another negotiates retail. You're one person. You can say yes to both at once. That coordination multiplier is what creates an edge.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/retail-media-networks-iab-study-2026-10-25t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/retail-media-networks-iab-study-2026-10-25t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/retail-media-networks-iab-study-2026-10-25t03-3",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Retail media adoption gap · Retail Media Networks (IAB Study)\n\n43% of retail media buyers underuse in-store media channels.\n\nThe real finding here isn't that in-store media works — retailers have been saying that forever. It's that it's being ignored. That means it's cheap and available. For a brand with $10K to $100K a month to spend, the move is: go to your retail partner and ask what in-store media they have that's not being sold. Endcap? Shelf talkers? Digital screens at checkout? Bundle a buy. Media buyers at big brands are siloed — one team buys digital, another negotiates retail. You're one person. You can say yes to both at once. That coordination multiplier is what creates an edge.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/retail-media-networks-iab-study-2026-10-25t03-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/retail-media-networks-iab-study-2026-10-25t03-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/retail-media-networks-iab-study-2026-10-25t03-3",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GOLD · Retail media adoption gap · Retail Media Networks (IAB Study)\n\n43% of retail media buyers underuse in-store media channels.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/retail-media-networks-iab-study-2026-10-25t03-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "43% of retail media buyers underuse in-store media channels.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nAn IAB study found that 43% of retail media buyers say they underuse in-store media, indicating a significant gap between capability and deployment, per PPC Land.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're selling a physical product in a retailer, the gap between what retailers offer (in-store media inventory) and what brands buy (mostly digital ads pointed at in-store traffic) is your opening. A small brand can negotiate a bundled in-store + digital package at a discount because most big competitors aren't asking for it. They're still buying display ads and hoping for foot traffic. You build a supply-chain play: buy digital to drive store visits, then use in-store media to close the sale at point-of-decision. The inventory is sitting empty because media buyers haven't woken up to it yet.\nWhat that means for you: The real finding here isn't that in-store media works — retailers have been saying that forever. It's that it's being ignored. That means it's cheap and available. For a brand with $10K to $100K a month to spend, the move is: go to your retail partner and ask what in-store media they have that's not being sold. Endcap? Shelf talkers? Digital screens at checkout? Bundle a buy. Media buyers at big brands are siloed — one team buys digital, another negotiates retail. You're one person. You can say yes to both at once. That coordination multiplier is what creates an edge.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PPC Land: https://news.google.com/rss/articles/CBMijwFBVV95cUxNa0VwT1Fab3lCaWpsczNHdVpkUmtvSldwQTB0TVlOTEVFc2hKZFRmSU5pOFRLbU4tMG5TUVQ0am5SU1J0WGs4RXZQaUgwRTRmZWxYRnVvWGV0SUxicUQ2NGlZSE9EM2p3S05nN2lqMWM1Tk1JaElHcjdVZ2lYRTBmZ3NRZXBEdkw0OFZFMzVXTQ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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