{
  "slug": "retail-media-networks-pattern-2026-10-04t12-6",
  "company": "Retail media networks (pattern)",
  "headline": "Half of grocers under-deploy retail media despite shelf access and shopper data.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Supermarket News",
  "source_url": "https://www.supermarketnews.com/retail-media/almost-half-of-grocers-are-underutilizing-retail-media-study",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/retail-media-networks-pattern-2026-10-04t12-6",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Underutilization across category · Retail media networks (pattern)\n\nHalf of grocers under-deploy retail media despite shelf access and shopper data.\n\nif you sell products through grocery retail, stop buying from the grocer's media network as if it were Facebook. Buy as if you are buying shelf real estate. Propose a fixed-fee weekly sponsorship of a category shelf (e.g., 'snack aisle, Tuesday–Sunday') instead of a CPM bid. The grocer gets recurring revenue. You get guaranteed placement and in-store frequency. Retail media networks operate like ad platforms; they should operate like real estate. This week: audit your top 5 grocery retail media buys. If all are CPM-based, propose one shelf-sponsorship deal to your top grocer and measure repeat-visit lift.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/retail-media-networks-pattern-2026-10-04t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/retail-media-networks-pattern-2026-10-04t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/retail-media-networks-pattern-2026-10-04t12-6",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Underutilization across category · Retail media networks (pattern)\n\nHalf of grocers under-deploy retail media despite shelf access and shopper data.\n\nif you sell products through grocery retail, stop buying from the grocer's media network as if it were Facebook. Buy as if you are buying shelf real estate. Propose a fixed-fee weekly sponsorship of a category shelf (e.g., 'snack aisle, Tuesday–Sunday') instead of a CPM bid. The grocer gets recurring revenue. You get guaranteed placement and in-store frequency. Retail media networks operate like ad platforms; they should operate like real estate. This week: audit your top 5 grocery retail media buys. If all are CPM-based, propose one shelf-sponsorship deal to your top grocer and measure repeat-visit lift.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/retail-media-networks-pattern-2026-10-04t12-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/retail-media-networks-pattern-2026-10-04t12-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/retail-media-networks-pattern-2026-10-04t12-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Underutilization across category · Retail media networks (pattern)\n\nHalf of grocers under-deploy retail media despite shelf access…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/retail-media-networks-pattern-2026-10-04t12-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Half of grocers under-deploy retail media despite shelf access and shopper data.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer the Interactive Advertising Bureau and Grocery TV study, nearly 50% of grocery retailers are not fully using their retail media channels despite having owned audience and point-of-sale advantage.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell products through grocery retail, stop buying from the grocer's media network as if it were Facebook. Buy as if you are buying shelf real estate. Propose a fixed-fee weekly sponsorship of a category shelf (e.g., 'snack aisle, Tuesday–Sunday') instead of a CPM bid. The grocer gets recurring revenue. You get guaranteed placement and in-store frequency. Retail media networks operate like ad platforms; they should operate like real estate. This week: audit your top 5 grocery retail media buys. If all are CPM-based, propose one shelf-sponsorship deal to your top grocer and measure repeat-visit lift.\nWhat that means for you: if you sell products through grocery retail, stop buying from the grocer's media network as if it were Facebook. Buy as if you are buying shelf real estate. Propose a fixed-fee weekly sponsorship of a category shelf (e.g., 'snack aisle, Tuesday–Sunday') instead of a CPM bid. The grocer gets recurring revenue. You get guaranteed placement and in-store frequency. Retail media networks operate like ad platforms; they should operate like real estate. This week: audit your top 5 grocery retail media buys. If all are CPM-based, propose one shelf-sponsorship deal to your top grocer and measure repeat-visit lift.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Supermarket News: https://www.supermarketnews.com/retail-media/almost-half-of-grocers-are-underutilizing-retail-media-study.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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