{
  "slug": "retail-media-networks-sector-pattern-2026-09-14t21-6",
  "company": "Retail media networks (sector pattern)",
  "headline": "Brands prioritize retail-owned media over owned channels, per Kantar research.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "Kantar",
  "source_url": "https://news.google.com/rss/articles/CBMisgFBVV95cUxPdUNtaFJINFlSY0JyNVE4c2lmcTNncGNIcTItOUZFVUdHUjVfVGl2ZWhYWENZd0RIVThsa0xadHRXUmRuWFNRM1pWZnNJVXl6bU1LamtVWjJqSElIUm03Nm40TzJxQXFSandNUUhhb01IU1FQcE1wcXFhM0JFREY3bmlsR3R1T3hhQXc1eFJfUm9LRExaNmQyM2xDRGphUllCM2lrOUFCVWU2Ung0bS02Q3pB?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/retail-media-networks-sector-pattern-2026-09-14t21-6",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Shift in paid-media allocation toward retail platforms · Retail media networks (sector pattern)\n\nBrands prioritize retail-owned media over owned channels, per Kantar research.\n\nThis is the uncomfortable truth for DTC purists: you do not own your customer the way you thought you did. Amazon Ads and Walmart Connect own more data about what your customer wants than your email list does. Brands that still prioritize owned-channel investment are fighting the market. Retail media is where the money is flowing because it is where the intention is. Stop building email lists like they are assets; they are not. Build shelf space and retail ad placement like they are.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/retail-media-networks-sector-pattern-2026-09-14t21-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/retail-media-networks-sector-pattern-2026-09-14t21-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/retail-media-networks-sector-pattern-2026-09-14t21-6",
      "chars": 1189,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Shift in paid-media allocation toward retail platforms · Retail media networks (sector pattern)\n\nBrands prioritize retail-owned media over owned channels, per Kantar research.\n\nThis is the uncomfortable truth for DTC purists: you do not own your customer the way you thought you did. Amazon Ads and Walmart Connect own more data about what your customer wants than your email list does. Brands that still prioritize owned-channel investment are fighting the market. Retail media is where the money is flowing because it is where the intention is. Stop building email lists like they are assets; they are not. Build shelf space and retail ad placement like they are.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/retail-media-networks-sector-pattern-2026-09-14t21-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/retail-media-networks-sector-pattern-2026-09-14t21-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/retail-media-networks-sector-pattern-2026-09-14t21-6",
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Shift in paid-media allocation toward retail platforms · Retail media networks (sector pattern)\n\nBrands prioritize retail-owned…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/retail-media-networks-sector-pattern-2026-09-14t21-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Brands prioritize retail-owned media over owned channels, per Kantar research.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nKantar research indicates that retail media and social commerce are outpacing owned-channel investment as brands redirect budget, per Kantar's growth study.\nHere's the cool part — the lever almost everyone misses (and you don't have to): stop treating your email list as your primary demand-generation channel and start treating retail media as the primary lever. If you sell on Amazon or Walmart, your advertising should flow through their ad networks first, not your owned channels. Retail media reaches buyers who are already shopping; your email reaches people who opted in but may not intend to buy. Allocate 60 percent of your paid-media budget to retail networks and 30 percent to social commerce, and reserve email for retention and loyalty. The first two drive new volume; email keeps it.\nWhat that means for you: This is the uncomfortable truth for DTC purists: you do not own your customer the way you thought you did. Amazon Ads and Walmart Connect own more data about what your customer wants than your email list does. Brands that still prioritize owned-channel investment are fighting the market. Retail media is where the money is flowing because it is where the intention is. Stop building email lists like they are assets; they are not. Build shelf space and retail ad placement like they are.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Kantar: https://news.google.com/rss/articles/CBMisgFBVV95cUxPdUNtaFJINFlSY0JyNVE4c2lmcTNncGNIcTItOUZFVUdHUjVfVGl2ZWhYWENZd0RIVThsa0xadHRXUmRuWFNRM1pWZnNJVXl6bU1LamtVWjJqSElIUm03Nm40TzJxQXFSandNUUhhb01IU1FQcE1wcXFhM0JFREY3bmlsR3R1T3hhQXc1eFJfUm9LRExaNmQyM2xDRGphUllCM2lrOUFCVWU2Ung0bS02Q3pB?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}