{
  "slug": "ruggable-2026-10-17t03-2",
  "company": "Ruggable",
  "headline": "Brand cuts 10% ad spend from Meta, pours it into ShopMy creator partnerships.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/ruggable-2026-10-17t03-2",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ PLATINUM · Channel reallocation from performance to influencer · Ruggable\n\nBrand cuts 10% ad spend from Meta, pours it into ShopMy creator partnerships.\n\nRuggable is doing the smart move: they are not betting the house on one channel, they are building a hedge. Performance ads are efficient but tired. Creator channels are slower to scale but they build actual preference. By funding both and letting each do what it does best, they are buying time to see which one holds profit as competition heats up. Most brands will not do this because it requires patience and spreadsheet discipline — neither of which is exciting. That is exactly why it works.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/ruggable-2026-10-17t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/ruggable-2026-10-17t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/ruggable-2026-10-17t03-2",
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      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ PLATINUM · Channel reallocation from performance to influencer · Ruggable\n\nBrand cuts 10% ad spend from Meta, pours it into ShopMy creator partnerships.\n\nRuggable is doing the smart move: they are not betting the house on one channel, they are building a hedge. Performance ads are efficient but tired. Creator channels are slower to scale but they build actual preference. By funding both and letting each do what it does best, they are buying time to see which one holds profit as competition heats up. Most brands will not do this because it requires patience and spreadsheet discipline — neither of which is exciting. That is exactly why it works.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/ruggable-2026-10-17t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/ruggable-2026-10-17t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/ruggable-2026-10-17t03-2",
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      "body": "{Stash Edge — Influencer & Seeding}\n◆ PLATINUM · Channel reallocation from performance to influencer · Ruggable\n\nBrand cuts 10% ad spend from Meta, pours it into ShopMy creator partnerships.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/ruggable-2026-10-17t03-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Brand cuts 10% ad spend from Meta, pours it into ShopMy creator partnerships.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nSince August 2026, Ruggable has shifted approximately 10% of total ad spend away from performance channels like Meta and into brand channels, specifically ShopMy creators and influencer partnerships, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): do not abandon performance channels — reallocate 10% from them into creator-first platforms or direct creator partnerships. The mechanism: performance ads attract browsers; creator channels convert by proof. By funding both, you hit both audiences. Execution: audit your ad spend by channel. Identify one performance channel (Meta, Google) and one creator channel (ShopMy, TikTok Shop, YouTube creators). Move 10% of the performance budget into direct creator commissions or sponsored content on the creator platform. Track CAC and LTV separately for each channel. The creator channel will have a higher CAC but longer customer lifespan.\nWhat that means for you: Ruggable is doing the smart move: they are not betting the house on one channel, they are building a hedge. Performance ads are efficient but tired. Creator channels are slower to scale but they build actual preference. By funding both and letting each do what it does best, they are buying time to see which one holds profit as competition heats up. Most brands will not do this because it requires patience and spreadsheet discipline — neither of which is exciting. That is exactly why it works.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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