{
  "slug": "ruggable-2026-10-18t21-3",
  "company": "Ruggable",
  "headline": "Ruggable moved 10% of ad spend from Meta into ShopMy creators.",
  "topic": "{Stash Edge — Influencer & Seeding}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/ruggable-2026-10-18t21-3",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Performance channel shift to influencer spend · Ruggable\n\nRuggable moved 10% of ad spend from Meta into ShopMy creators.\n\nMeta is still the reach play, but the ROI is not what it was. Ruggable's move is smart because it does not abandon performance—it just moves 10% to a channel where the incentive is pure: sell or earn nothing. Creators on commission operate like sales reps. That matters more as ad costs rise. Pick micro-creators first—they are hungry and they have loyal audiences. Test the unit economics hard. If it works, you have a team of people optimizing for your sell every single day.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/ruggable-2026-10-18t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/ruggable-2026-10-18t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/ruggable-2026-10-18t21-3",
      "chars": 1038,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Performance channel shift to influencer spend · Ruggable\n\nRuggable moved 10% of ad spend from Meta into ShopMy creators.\n\nMeta is still the reach play, but the ROI is not what it was. Ruggable's move is smart because it does not abandon performance—it just moves 10% to a channel where the incentive is pure: sell or earn nothing. Creators on commission operate like sales reps. That matters more as ad costs rise. Pick micro-creators first—they are hungry and they have loyal audiences. Test the unit economics hard. If it works, you have a team of people optimizing for your sell every single day.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/ruggable-2026-10-18t21-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/ruggable-2026-10-18t21-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/ruggable-2026-10-18t21-3",
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      "label": "Bluesky",
      "body": "{Stash Edge — Influencer & Seeding}\n◆ GOLD · Performance channel shift to influencer spend · Ruggable\n\nRuggable moved 10% of ad spend from Meta into ShopMy creators.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/ruggable-2026-10-18t21-3",
      "chars": 263,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Ruggable moved 10% of ad spend from Meta into ShopMy creators.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nSince August, Ruggable reallocated approximately 10% of overall ad spend from performance channels like Meta into brand channels including influencers and connected TV, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): a creator who takes a cut of sales will promote harder than one paid a flat rate. ShopMy creators are economically aligned with your sell—if their audience does not buy, they earn nothing. The play: pick 5-10 creators in your niche with 50K–500K followers, give them a ShopMy link and a 10–15% commission, seed one product, and measure the customer acquisition cost and repeat rate. Compare that unit economics to your Meta CPC. If the creator channel wins, double down on that creator pool before scaling to new ones.\nWhat that means for you: Meta is still the reach play, but the ROI is not what it was. Ruggable's move is smart because it does not abandon performance—it just moves 10% to a channel where the incentive is pure: sell or earn nothing. Creators on commission operate like sales reps. That matters more as ad costs rise. Pick micro-creators first—they are hungry and they have loyal audiences. Test the unit economics hard. If it works, you have a team of people optimizing for your sell every single day.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}