{
  "slug": "solbari-2026-06-14t12-2",
  "company": "Solbari",
  "headline": "Australian sun-care brand enters U.S. wholesale with new sales leadership.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Morningstar",
  "source_url": "http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a2e97f89a2848f2924e0ed0d89add87&url=https%3a%2f%2fwww.morningstar.com%2fnews%2fbusiness-wire%2f20260429488136%2fsolbari-launches-us-wholesale-expansion-and-appoints-grayson-davis-as-head-of-sales-to-lead-retail-growth-strategy&c=4099551290741845521&mkt=en-us",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/solbari-2026-06-14t12-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Wholesale expansion · Solbari\n\nAustralian sun-care brand enters U.S. wholesale with new sales leadership.\n\nThis is how you scale physical products without blowing up your DTC margins. You don't just add wholesale channels — you hire the person who will make wholesale customers behave like your brand, not like their house brand. Grayson Davis now owns the relationship with every specialty retailer stocking Solbari. That's not overhead; that's the channel itself.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/solbari-2026-06-14t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/solbari-2026-06-14t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/solbari-2026-06-14t12-2",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Wholesale expansion · Solbari\n\nAustralian sun-care brand enters U.S. wholesale with new sales leadership.\n\nThis is how you scale physical products without blowing up your DTC margins. You don't just add wholesale channels — you hire the person who will make wholesale customers behave like your brand, not like their house brand. Grayson Davis now owns the relationship with every specialty retailer stocking Solbari. That's not overhead; that's the channel itself.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/solbari-2026-06-14t12-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/solbari-2026-06-14t12-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/solbari-2026-06-14t12-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Wholesale expansion · Solbari\n\nAustralian sun-care brand enters U.S. wholesale with new sales leadership.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/solbari-2026-06-14t12-2",
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      "label": "Substack · Fending",
      "title": "Australian sun-care brand enters U.S. wholesale with new sales leadership.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nSolbari, a UPF 50+ sun protection apparel brand, launched U.S. wholesale expansion and appointed a head of sales to lead retail growth, per Morningstar reporting.\nHere's the cool part — the lever almost everyone misses (and you don't have to): hire the retail head BEFORE you launch wholesale — let them shape which stores you pitch and what margins you'll accept. Most brands reverse this: they cut a few wholesale deals, then realize they need account management. Solbari hired the general first, then started the campaign. The person setting the terms is already in the room.\nWhat that means for you: This is how you scale physical products without blowing up your DTC margins. You don't just add wholesale channels — you hire the person who will make wholesale customers behave like your brand, not like their house brand. Grayson Davis now owns the relationship with every specialty retailer stocking Solbari. That's not overhead; that's the channel itself.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Morningstar: http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=6a2e97f89a2848f2924e0ed0d89add87&url=https%3a%2f%2fwww.morningstar.com%2fnews%2fbusiness-wire%2f20260429488136%2fsolbari-launches-us-wholesale-expansion-and-appoints-grayson-davis-as-head-of-sales-to-lead-retail-growth-strategy&c=4099551290741845521&mkt=en-us.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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