{
  "slug": "solbari-2026-06-18t06-3",
  "company": "Solbari",
  "headline": "Australian sun-protection brand appointed head of sales to anchor U.S. wholesale entry.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Business Wire",
  "source_url": "https://www.morningstar.com/news/business-wire/20260429488136/solbari-launches-us-wholesale-expansion-and-appoints-grayson-davis-as-head-of-sales-to-lead-retail-growth-strategy",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/solbari-2026-06-18t06-3",
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      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Wholesale expansion with dedicated sales leadership · Solbari\n\nAustralian sun-protection brand appointed head of sales to anchor U.S. wholesale entry.\n\nThis is the opposite of sexy. It's not a viral campaign or a packaging redesign. It's hiring. But the brands winning in wholesale this year are the ones who treat it like a real business and staff it. Solbari got ahead of the inventory chase by staffing before scaling.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/solbari-2026-06-18t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/solbari-2026-06-18t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/solbari-2026-06-18t06-3",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ GOLD · Wholesale expansion with dedicated sales leadership · Solbari\n\nAustralian sun-protection brand appointed head of sales to anchor U.S. wholesale entry.\n\nThis is the opposite of sexy. It's not a viral campaign or a packaging redesign. It's hiring. But the brands winning in wholesale this year are the ones who treat it like a real business and staff it. Solbari got ahead of the inventory chase by staffing before scaling.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/solbari-2026-06-18t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/solbari-2026-06-18t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/solbari-2026-06-18t06-3",
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      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Wholesale expansion with dedicated sales leadership · Solbari\n\nAustralian sun-protection brand appointed head of sales to anchor U.S. wholesale entry.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/solbari-2026-06-18t06-3",
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      "label": "Substack · Fending",
      "title": "Australian sun-protection brand appointed head of sales to anchor U.S. wholesale entry.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nSolbari, a UPF 50+ sun protection brand, launched U.S. wholesale expansion and appointed Grayson Davis as Head of Sales to lead retail growth strategy, per Business Wire.\nHere's the cool part — the lever almost everyone misses (and you don't have to): brands often approach wholesale as a channel. The ones who win treat it as a business unit and hire a dedicated person to build it. Solbari appointed a Head of Sales, not a part-time account manager. If you're entering wholesale this year, hire or contract a dedicated person before you pitch a single retailer. That person becomes your retail voice—they field objections, manage inventory, handle reorders, and build relationships. A busy founder who owns retail as a side job never closes six-figure deals. The appointment is the proof of commitment. A buyer sees that hire and knows Solbari will be there in six months.\nWhat that means for you: This is the opposite of sexy. It's not a viral campaign or a packaging redesign. It's hiring. But the brands winning in wholesale this year are the ones who treat it like a real business and staff it. Solbari got ahead of the inventory chase by staffing before scaling.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Business Wire: https://www.morningstar.com/news/business-wire/20260429488136/solbari-launches-us-wholesale-expansion-and-appoints-grayson-davis-as-head-of-sales-to-lead-retail-growth-strategy.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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