{
  "slug": "stoke-shoes-2026-08-28t18-3",
  "company": "STOKE Shoes",
  "headline": "STOKE Shoes partners with Barrett Distribution for omnichannel fulfillment growth.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "PRNewswire",
  "source_url": "https://www.prnewswire.com/news-releases/taking-the-next-step-stoke-shoes-selects-barrett-distribution-centers-as-omnichannel-fulfillment-partner-302863041.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/stoke-shoes-2026-08-28t18-3",
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      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Third-party logistics partnership to enable wholesale and DTC scaling · STOKE Shoes\n\nSTOKE Shoes partners with Barrett Distribution for omnichannel fulfillment growth.\n\nAn emerging footwear brand in 2026 that signs a 3PL deal is telling you they have a wholesale conversation happening or about to happen. That move is not cost — it is competence. They are saying: we are ready to ship from multiple channels at scale and we have removed our own logistics as the bottleneck.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/stoke-shoes-2026-08-28t18-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/stoke-shoes-2026-08-28t18-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/stoke-shoes-2026-08-28t18-3",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ GOLD · Third-party logistics partnership to enable wholesale and DTC scaling · STOKE Shoes\n\nSTOKE Shoes partners with Barrett Distribution for omnichannel fulfillment growth.\n\nAn emerging footwear brand in 2026 that signs a 3PL deal is telling you they have a wholesale conversation happening or about to happen. That move is not cost — it is competence. They are saying: we are ready to ship from multiple channels at scale and we have removed our own logistics as the bottleneck.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/stoke-shoes-2026-08-28t18-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/stoke-shoes-2026-08-28t18-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/stoke-shoes-2026-08-28t18-3",
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      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Third-party logistics partnership to enable wholesale and DTC scaling · STOKE Shoes\n\nSTOKE Shoes partners with Barrett Distribution for omnichannel…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/stoke-shoes-2026-08-28t18-3",
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    "substack": {
      "label": "Substack · Fending",
      "title": "STOKE Shoes partners with Barrett Distribution for omnichannel fulfillment growth.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nSTOKE Shoes, an emerging footwear brand, selected Barrett Distribution Centers as its omnichannel fulfillment partner to support its next phase of growth, per PRNewswire.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you are preparing to enter wholesale, sign a 3PL contract first, not last. Most brands wait until they have a wholesale order, then scramble for logistics. By then they have already told the retailer 'two weeks' and are four weeks late. STOKE moved logistics into the growth plan before the growth came. The move: audit your current fulfillment — if a surprise wholesale order would break your operation, call a 3PL today. Have the capacity spoken for before you need it.\nWhat that means for you: An emerging footwear brand in 2026 that signs a 3PL deal is telling you they have a wholesale conversation happening or about to happen. That move is not cost — it is competence. They are saying: we are ready to ship from multiple channels at scale and we have removed our own logistics as the bottleneck.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PRNewswire: https://www.prnewswire.com/news-releases/taking-the-next-step-stoke-shoes-selects-barrett-distribution-centers-as-omnichannel-fulfillment-partner-302863041.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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