{
  "slug": "supermarket-news-iab-study-2026-10-25t03-5",
  "company": "Supermarket News / IAB Study",
  "headline": "Almost half of grocers underutilize retail media networks.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Supermarket News",
  "source_url": "https://news.google.com/rss/articles/CBMiqAFBVV95cUxNTVk2VGp0d0QwX1BsUmtpT1ZKSWNhZE14TVhKYXo2Y3VaQWZXbm5VYnZHbTVmNy00ODl0c2lzUnd4bzQ0azBDeDVMVEg2WVBmLTVHeUt2a1dJemRvRmJIZVkwckx3azU2LUpVZThqZXZMQUE1QVBoc0gtYi1QSkp1TWh6QUZkVXBob1dobmVscnFGTkJUR0NDQU16dDB4UnJCT1NhWU5MVTQ",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/supermarket-news-iab-study-2026-10-25t03-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media deployment gap · Supermarket News / IAB Study\n\nAlmost half of grocers underutilize retail media networks.\n\nThe pattern is clear across both retail and grocery: the infrastructure is built, but the sales motion is broken. Retailers built the tech, but they didn't hire the people to sell it. That's your opening. Most brands go to a grocer and ask for shelf space or an endcap. Ask about their media business instead. You'll be in a conversation with someone who actually has something to sell and no one buying it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/supermarket-news-iab-study-2026-10-25t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/supermarket-news-iab-study-2026-10-25t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/supermarket-news-iab-study-2026-10-25t03-5",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media deployment gap · Supermarket News / IAB Study\n\nAlmost half of grocers underutilize retail media networks.\n\nThe pattern is clear across both retail and grocery: the infrastructure is built, but the sales motion is broken. Retailers built the tech, but they didn't hire the people to sell it. That's your opening. Most brands go to a grocer and ask for shelf space or an endcap. Ask about their media business instead. You'll be in a conversation with someone who actually has something to sell and no one buying it.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/supermarket-news-iab-study-2026-10-25t03-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/supermarket-news-iab-study-2026-10-25t03-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/supermarket-news-iab-study-2026-10-25t03-5",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ STEEL · Retail media deployment gap · Supermarket News / IAB Study\n\nAlmost half of grocers underutilize retail media networks.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/supermarket-news-iab-study-2026-10-25t03-5",
      "chars": 279,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Almost half of grocers underutilize retail media networks.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nSupermarket News reported that nearly 50% of grocers are not fully using retail media capabilities available to them, per Supermarket News.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you sell a CPG product in grocery, call the retail media contact at your top three chain partners this week. Ask what in-store media inventory they have that's not selling. Endcaps, shelf tags, digital screens, floor displays — there's cheap, unsold inventory because the grocer's media sales team is undersized. A small CPG brand can buy heavily underpriced in-store media placements by filling that gap. The grocer gets revenue from empty inventory. You get placement at a fraction of what a big vendor would pay.\nWhat that means for you: The pattern is clear across both retail and grocery: the infrastructure is built, but the sales motion is broken. Retailers built the tech, but they didn't hire the people to sell it. That's your opening. Most brands go to a grocer and ask for shelf space or an endcap. Ask about their media business instead. You'll be in a conversation with someone who actually has something to sell and no one buying it.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Supermarket News: https://news.google.com/rss/articles/CBMiqAFBVV95cUxNTVk2VGp0d0QwX1BsUmtpT1ZKSWNhZE14TVhKYXo2Y3VaQWZXbm5VYnZHbTVmNy00ODl0c2lzUnd4bzQ0azBDeDVMVEg2WVBmLTVHeUt2a1dJemRvRmJIZVkwckx3azU2LUpVZThqZXZMQUE1QVBoc0gtYi1QSkp1TWh6QUZkVXBob1dobmVscnFGTkJUR0NDQU16dDB4UnJCT1NhWU5MVTQ.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}