{
  "slug": "the-company-store-2026-10-06t15-7",
  "company": "The Company Store",
  "headline": "The Company Store launches 2026 holiday collection with Rifle Paper Co. designs for gift and home.",
  "topic": "{Stash Edge — Bundling Play}",
  "source_name": "PRNewswire",
  "source_url": "https://www.prnewswire.com/news-releases/the-company-store-lleva-el-calor-de-las-fiestas-a-casa-con-una-nueva-coleccion-para-recibir-invitados-y-hacer-regalos-853708142.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/the-company-store-2026-10-06t15-7",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Bundling Play}\n◆ PAPER · Seasonal collection partnership · The Company Store\n\nThe Company Store launches 2026 holiday collection with Rifle Paper Co. designs for gift and home.\n\nThe Company Store knows that holiday selling is bidirectional — people buy for themselves and for others in the same window. Instead of creating separate inventories, they bundled. A festive blanket is a gift, but it's also something you use for yourself. That dual narrative expands the addressable market without making you choose.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/the-company-store-2026-10-06t15-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/the-company-store-2026-10-06t15-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/the-company-store-2026-10-06t15-7",
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      "alt_body": "{Stash Edge — Bundling Play}\n◆ PAPER · Seasonal collection partnership · The Company Store\n\nThe Company Store launches 2026 holiday collection with Rifle Paper Co. designs for gift and home.\n\nThe Company Store knows that holiday selling is bidirectional — people buy for themselves and for others in the same window. Instead of creating separate inventories, they bundled. A festive blanket is a gift, but it's also something you use for yourself. That dual narrative expands the addressable market without making you choose.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/the-company-store-2026-10-06t15-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/the-company-store-2026-10-06t15-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/the-company-store-2026-10-06t15-7",
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      "body": "{Stash Edge — Bundling Play}\n◆ PAPER · Seasonal collection partnership · The Company Store\n\nThe Company Store launches 2026 holiday collection with Rifle Paper Co. designs for gift and home.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/the-company-store-2026-10-06t15-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "The Company Store launches 2026 holiday collection with Rifle Paper Co. designs for gift and home.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe Company Store released its 2026 holiday collection including festive bedding, warm blankets, and new Rifle Paper Co. designs meant to position products for both personal enjoyment and gifting, per PRNewswire.\nHere's the cool part — the lever almost everyone misses (and you don't have to): seasonal collections that name both the self-use and the gift-use case outperform single-purpose launches. Instead of 'holiday collection,' frame it as 'holiday entertaining and gifting — for yourself and for hosts.' Test a bundle that pairs a core product (bedding, blankets) with a culturally recognized design partner (independent artist, heritage print house) and position the bundle for both self-care and gift-giving. Measure: attach rate when a customer buys one item for themselves vs. a bundled gift-ready version.\nWhat that means for you: The Company Store knows that holiday selling is bidirectional — people buy for themselves and for others in the same window. Instead of creating separate inventories, they bundled. A festive blanket is a gift, but it's also something you use for yourself. That dual narrative expands the addressable market without making you choose.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PRNewswire: https://www.prnewswire.com/news-releases/the-company-store-lleva-el-calor-de-las-fiestas-a-casa-con-una-nueva-coleccion-para-recibir-invitados-y-hacer-regalos-853708142.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}