{
  "slug": "the-home-depot-2026-07-11t15-7",
  "company": "The Home Depot",
  "headline": "Home retail giant targeted Hispanic shoppers and pro customers in World Cup retail media strategy.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/hispanic-shoppers-and-pro-customers-are-key-to-the-home-depots-world-cup-retail-media-strategy/",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Audience segmentation during cultural moment · The Home Depot\n\nHome retail giant targeted Hispanic shoppers and pro customers in World Cup retail media strategy.\n\nThis is early-stage thinking but it shows the shift: retail media isn't about product anymore; it's about owning the moment when a specific audience shows up to buy something, anything. Home Depot saw Hispanic shoppers and pros were engaged with the World Cup and built media around that moment. It's not selling World Cup merchandise; it's selling whatever you came for at the moment you're most likely to spend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/the-home-depot-2026-07-11t15-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/the-home-depot-2026-07-11t15-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/the-home-depot-2026-07-11t15-7",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Audience segmentation during cultural moment · The Home Depot\n\nHome retail giant targeted Hispanic shoppers and pro customers in World Cup retail media strategy.\n\nThis is early-stage thinking but it shows the shift: retail media isn't about product anymore; it's about owning the moment when a specific audience shows up to buy something, anything. Home Depot saw Hispanic shoppers and pros were engaged with the World Cup and built media around that moment. It's not selling World Cup merchandise; it's selling whatever you came for at the moment you're most likely to spend.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/the-home-depot-2026-07-11t15-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/the-home-depot-2026-07-11t15-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/the-home-depot-2026-07-11t15-7",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Audience segmentation during cultural moment · The Home Depot\n\nHome retail giant targeted Hispanic shoppers and pro customers in World Cup retail…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/the-home-depot-2026-07-11t15-7",
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      "label": "Substack · Fending",
      "title": "Home retail giant targeted Hispanic shoppers and pro customers in World Cup retail media strategy.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe Home Depot developed a comprehensive retail media strategy targeting Hispanic shoppers and pro customers during the World Cup, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail moments don't have to match your category. Home Depot's customer base wants to shop during the World Cup, so the retailer built media presence and deals around when that audience is shopping — not around what they're buying. The store becomes the cultural moment venue, not the brand.\nWhat that means for you: This is early-stage thinking but it shows the shift: retail media isn't about product anymore; it's about owning the moment when a specific audience shows up to buy something, anything. Home Depot saw Hispanic shoppers and pros were engaged with the World Cup and built media around that moment. It's not selling World Cup merchandise; it's selling whatever you came for at the moment you're most likely to spend.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/hispanic-shoppers-and-pro-customers-are-key-to-the-home-depots-world-cup-retail-media-strategy/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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