{
  "slug": "the-home-depot-2026-07-13t00-4",
  "company": "The Home Depot",
  "headline": "Captured World Cup retail media spend by targeting Hispanic shoppers and pro contractors.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/hispanic-shoppers-and-pro-customers-are-key-to-the-home-depots-world-cup-retail-media-strategy/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/the-home-depot-2026-07-13t00-4",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Category-specific retail media strategy · The Home Depot\n\nCaptured World Cup retail media spend by targeting Hispanic shoppers and pro contractors.\n\nEvery brand thinks 'World Cup means sports stuff,' so they all bid on the same audiences at the same time and lose margin. The Home Depot said, 'Our customers care about this, let's show them what they want to buy.' It's obvious once you see it. Most operators won't think to look in their own customer base first before chasing the trending audience.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/the-home-depot-2026-07-13t00-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/the-home-depot-2026-07-13t00-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/the-home-depot-2026-07-13t00-4",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Category-specific retail media strategy · The Home Depot\n\nCaptured World Cup retail media spend by targeting Hispanic shoppers and pro contractors.\n\nEvery brand thinks 'World Cup means sports stuff,' so they all bid on the same audiences at the same time and lose margin. The Home Depot said, 'Our customers care about this, let's show them what they want to buy.' It's obvious once you see it. Most operators won't think to look in their own customer base first before chasing the trending audience.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/the-home-depot-2026-07-13t00-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/the-home-depot-2026-07-13t00-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/the-home-depot-2026-07-13t00-4",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ SILVER · Category-specific retail media strategy · The Home Depot\n\nCaptured World Cup retail media spend by targeting Hispanic shoppers and pro contractors.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/the-home-depot-2026-07-13t00-4",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Captured World Cup retail media spend by targeting Hispanic shoppers and pro contractors.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe Home Depot built a retail media strategy for World Cup season by focusing on Hispanic shoppers and professional contractors as high-intent audiences, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): don't follow the category trend—follow the customer trend inside your actual database. If a cultural moment (World Cup, holiday, graduation) drives traffic to your store, ask which of your existing segments disproportionately care, then show them products they were already going to buy but hadn't decided on yet. Retail media wins when you're not interrupting—you're accelerating a decision already in motion.\nWhat that means for you: Every brand thinks 'World Cup means sports stuff,' so they all bid on the same audiences at the same time and lose margin. The Home Depot said, 'Our customers care about this, let's show them what they want to buy.' It's obvious once you see it. Most operators won't think to look in their own customer base first before chasing the trending audience.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/hispanic-shoppers-and-pro-customers-are-key-to-the-home-depots-world-cup-retail-media-strategy/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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