{
  "slug": "the-nue-co-2026-07-17t18-1",
  "company": "The Nue Co.",
  "headline": "Fragrance climbed from 20% to 85% of sales through Ulta placement.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/the-nue-co-ulta-fragrance-growth/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/the-nue-co-2026-07-17t18-1",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ DIAMOND · Retail expansion into Ulta · The Nue Co.\n\nFragrance climbed from 20% to 85% of sales through Ulta placement.\n\nidentify your highest-margin SKU and map it to ONE retail partner whose traffic already matches your buyer. Don't spread across ten small doors—own one big shelf and let the retailer's foot traffic compound your sales. Test the category first as a DTC SKU, document the repeat rate and AOV, then walk into a buyer meeting with that data. Fragrance works here because it has built-in repeat and gifting velocity. Audit your portfolio this week: which SKU has the lowest return rate and highest customer lifetime value? That's your anchor for your first shelf negotiation.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/the-nue-co-2026-07-17t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/the-nue-co-2026-07-17t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/the-nue-co-2026-07-17t18-1",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ DIAMOND · Retail expansion into Ulta · The Nue Co.\n\nFragrance climbed from 20% to 85% of sales through Ulta placement.\n\nidentify your highest-margin SKU and map it to ONE retail partner whose traffic already matches your buyer. Don't spread across ten small doors—own one big shelf and let the retailer's foot traffic compound your sales. Test the category first as a DTC SKU, document the repeat rate and AOV, then walk into a buyer meeting with that data. Fragrance works here because it has built-in repeat and gifting velocity. Audit your portfolio this week: which SKU has the lowest return rate and highest customer lifetime value? That's your anchor for your first shelf negotiation.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/the-nue-co-2026-07-17t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/the-nue-co-2026-07-17t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/the-nue-co-2026-07-17t18-1",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ DIAMOND · Retail expansion into Ulta · The Nue Co.\n\nFragrance climbed from 20% to 85% of sales through Ulta placement.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/the-nue-co-2026-07-17t18-1",
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      "label": "Substack · Fending",
      "title": "Fragrance climbed from 20% to 85% of sales through Ulta placement.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe Nue Co. grew fragrance from roughly 20% of sales two years ago to an expected 85% of total company net sales this year, fueled by distribution through Ulta, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): identify your highest-margin SKU and map it to ONE retail partner whose traffic already matches your buyer. Don't spread across ten small doors—own one big shelf and let the retailer's foot traffic compound your sales. Test the category first as a DTC SKU, document the repeat rate and AOV, then walk into a buyer meeting with that data. Fragrance works here because it has built-in repeat and gifting velocity. Audit your portfolio this week: which SKU has the lowest return rate and highest customer lifetime value? That's your anchor for your first shelf negotiation.\nWhat that means for you: identify your highest-margin SKU and map it to ONE retail partner whose traffic already matches your buyer. Don't spread across ten small doors—own one big shelf and let the retailer's foot traffic compound your sales. Test the category first as a DTC SKU, document the repeat rate and AOV, then walk into a buyer meeting with that data. Fragrance works here because it has built-in repeat and gifting velocity. Audit your portfolio this week: which SKU has the lowest return rate and highest customer lifetime value? That's your anchor for your first shelf negotiation.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/the-nue-co-ulta-fragrance-growth/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}