{
  "slug": "the-nue-co-2026-07-19t00-2",
  "company": "The Nue Co.",
  "headline": "Fragrance grew from 20% to 85% of sales in two years through Ulta.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/the-nue-co-ulta-fragrance-growth/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/the-nue-co-2026-07-19t00-2",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Category expansion via retail partnership · The Nue Co.\n\nFragrance grew from 20% to 85% of sales in two years through Ulta.\n\nThis is the play most DTC brands miss: your retail partner knows your customer better than you do in week one. Ulta saw the fragrance potential faster than The Nue Co.'s own marketing. Let the retailer guide the SKU mix and shelf position — they have the data. Your job is to keep the product good and stock deep.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/the-nue-co-2026-07-19t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/the-nue-co-2026-07-19t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/the-nue-co-2026-07-19t00-2",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Category expansion via retail partnership · The Nue Co.\n\nFragrance grew from 20% to 85% of sales in two years through Ulta.\n\nThis is the play most DTC brands miss: your retail partner knows your customer better than you do in week one. Ulta saw the fragrance potential faster than The Nue Co.'s own marketing. Let the retailer guide the SKU mix and shelf position — they have the data. Your job is to keep the product good and stock deep.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/the-nue-co-2026-07-19t00-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/the-nue-co-2026-07-19t00-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/the-nue-co-2026-07-19t00-2",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PLATINUM · Category expansion via retail partnership · The Nue Co.\n\nFragrance grew from 20% to 85% of sales in two years through Ulta.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/the-nue-co-2026-07-19t00-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Fragrance grew from 20% to 85% of sales in two years through Ulta.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe Nue Co. grew fragrance from 20% of total sales two years ago to an expected 85% this year, fueled by the Ulta partnership, per Glossy.\nHere's the cool part — the lever almost everyone misses (and you don't have to): a single retail partnership can reweight your entire product mix without a product change. Ulta did not ask The Nue Co. to build something new — they asked for more shelf space and better positioning for what already existed. The brand's job was to deliver inventory and let the retailer's foot traffic and merchandising do the conversion. If you have a secondary product with real margins, the right retail partner can turn it into your core business in 24 months. Pitch the retailer on margin, not on brand story.\nWhat that means for you: This is the play most DTC brands miss: your retail partner knows your customer better than you do in week one. Ulta saw the fragrance potential faster than The Nue Co.'s own marketing. Let the retailer guide the SKU mix and shelf position — they have the data. Your job is to keep the product good and stock deep.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/the-nue-co-ulta-fragrance-growth/?utm_campaign=glossydis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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