{
  "slug": "the-realreal-rare-beauty-via-modern-retail-2026-06-09t06-6",
  "company": "The RealReal, Rare Beauty (via Modern Retail)",
  "headline": "Brand Substacks show measurable sales and subscriber growth after one year.",
  "topic": "{Stash Edge — Email & DM Funnel}",
  "source_name": "Modern Retail",
  "source_url": "https://www.modernretail.co/marketing/brand-substacks-are-starting-to-show-real-results/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/the-realreal-rare-beauty-via-modern-retail-2026-06-09t06-6",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Substack newsletter as owned channel · The RealReal, Rare Beauty (via Modern Retail)\n\nBrand Substacks show measurable sales and subscriber growth after one year.\n\nSubstack still feels like a writer's tool, not a sales tool. That's why it works. Readers come for the writing, stay for the brand. The RealReal and Rare Beauty are ahead because they're not trying to make Substack into email. They're using it as a permission-based, owned media channel that has built-in reach Substack didn't have a year ago.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/the-realreal-rare-beauty-via-modern-retail-2026-06-09t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/the-realreal-rare-beauty-via-modern-retail-2026-06-09t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/the-realreal-rare-beauty-via-modern-retail-2026-06-09t06-6",
      "chars": 1048,
      "limit": 3000,
      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Substack newsletter as owned channel · The RealReal, Rare Beauty (via Modern Retail)\n\nBrand Substacks show measurable sales and subscriber growth after one year.\n\nSubstack still feels like a writer's tool, not a sales tool. That's why it works. Readers come for the writing, stay for the brand. The RealReal and Rare Beauty are ahead because they're not trying to make Substack into email. They're using it as a permission-based, owned media channel that has built-in reach Substack didn't have a year ago.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/the-realreal-rare-beauty-via-modern-retail-2026-06-09t06-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/the-realreal-rare-beauty-via-modern-retail-2026-06-09t06-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/the-realreal-rare-beauty-via-modern-retail-2026-06-09t06-6",
      "alt_chars": 1048,
      "alt_limit": 3000
    },
    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Email & DM Funnel}\n◆ GRAPHITE · Substack newsletter as owned channel · The RealReal, Rare Beauty (via Modern Retail)\n\nBrand Substacks show measurable sal…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/the-realreal-rare-beauty-via-modern-retail-2026-06-09t06-6",
      "chars": 300,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Brand Substacks show measurable sales and subscriber growth after one year.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nBrands including The RealReal and Rare Beauty launched Substack newsletters and reported finding sales, new subscribers, and new customers after one year, per Modern Retail.\nHere's the cool part — the lever almost everyone misses (and you don't have to): launch a Substack that talks about your category, not your products. The RealReal could write about resale trends and secondhand fashion; Rare Beauty could write about skincare science. Then link your product inside the narrative, not as an ad. Substack readers tolerate product mentions if the content earned them—they subscribed for insight, not a sales funnel. Start with one article per week. Track which topics drive subscriber growth. After 3 months, link the highest-engagement topics to your product and watch conversion. Substack's monetization is built in—you can gate premium posts or sell direct. Most brands use it wrong: they treat it like email marketing. Use it like a publisher. Write for readers first, product second.\nWhat that means for you: Substack still feels like a writer's tool, not a sales tool. That's why it works. Readers come for the writing, stay for the brand. The RealReal and Rare Beauty are ahead because they're not trying to make Substack into email. They're using it as a permission-based, owned media channel that has built-in reach Substack didn't have a year ago.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://www.modernretail.co/marketing/brand-substacks-are-starting-to-show-real-results/?utm_campaign=modernretaildis&utm_medium=rss&utm_source=general-rss.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2158,
      "limit": 0
    }
  }
}