{
  "slug": "the-shelby-report-retail-media-survey-2026-10-25t03-7",
  "company": "The Shelby Report (Retail Media Survey)",
  "headline": "Marketers see full-funnel role for in-store retail media.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "The Shelby Report",
  "source_url": "https://news.google.com/rss/articles/CBMipgFBVV95cUxPSXFhT0NxSWZpTW83RmV1YjNxZkh6YkprUnJWdUxVLUVuLXlwUlozMEtrOUx4TG13MGdfM1BNUGpvLXE2UWxndmNaR1JRSTdMUW",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/the-shelby-report-retail-media-survey-2026-10-25t03-7",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Retail media strategy shift · The Shelby Report (Retail Media Survey)\n\nMarketers see full-funnel role for in-store retail media.\n\nThe survey data is nascent — marketers are *starting* to see the full-funnel opportunity. That means it's not crowded yet. A brand that runs brand-building messaging on in-store media right now is ahead of the 95% still using it for discounts and SKU promotion. The win is counterintuitive: you spend more per impression on the signage and shelf talker, but you're moving fewer SKUs at higher margins because the customer already understands the value proposition before the price tag enters the room.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/the-shelby-report-retail-media-survey-2026-10-25t03-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/the-shelby-report-retail-media-survey-2026-10-25t03-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/the-shelby-report-retail-media-survey-2026-10-25t03-7",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Retail media strategy shift · The Shelby Report (Retail Media Survey)\n\nMarketers see full-funnel role for in-store retail media.\n\nThe survey data is nascent — marketers are *starting* to see the full-funnel opportunity. That means it's not crowded yet. A brand that runs brand-building messaging on in-store media right now is ahead of the 95% still using it for discounts and SKU promotion. The win is counterintuitive: you spend more per impression on the signage and shelf talker, but you're moving fewer SKUs at higher margins because the customer already understands the value proposition before the price tag enters the room.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/the-shelby-report-retail-media-survey-2026-10-25t03-7\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/the-shelby-report-retail-media-survey-2026-10-25t03-7\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/the-shelby-report-retail-media-survey-2026-10-25t03-7",
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      "label": "Bluesky",
      "body": "{Stash Edge — Retail & Shelf Play}\n◆ PAPER · Retail media strategy shift · The Shelby Report (Retail Media Survey)\n\nMarketers see full-funnel role for in-store retail media.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/the-shelby-report-retail-media-survey-2026-10-25t03-7",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Marketers see full-funnel role for in-store retail media.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe Shelby Report published survey data showing marketers increasingly view in-store retail media as a full-funnel tool, not just a bottom-of-funnel tactic, per The Shelby Report.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you're planning a new product launch or line extension, run a test at one retail partner where in-store media (shelf talkers, endcap signage, digital screens) tells the product story, not just the price. The goal is brand education at point-of-decision. Most brands use in-store media for 'buy now' messaging. You use it for 'learn why this is different.' After the customer reads the message at the shelf, the purchase follows. This is early-funnel thinking applied to a late-funnel channel.\nWhat that means for you: The survey data is nascent — marketers are *starting* to see the full-funnel opportunity. That means it's not crowded yet. A brand that runs brand-building messaging on in-store media right now is ahead of the 95% still using it for discounts and SKU promotion. The win is counterintuitive: you spend more per impression on the signage and shelf talker, but you're moving fewer SKUs at higher margins because the customer already understands the value proposition before the price tag enters the room.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — The Shelby Report: https://news.google.com/rss/articles/CBMipgFBVV95cUxPSXFhT0NxSWZpTW83RmV1YjNxZkh6YkprUnJWdUxVLUVuLXlwUlozMEtrOUx4TG13MGdfM1BNUGpvLXE2UWxndmNaR1JRSTdMUW.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}