{
  "slug": "the-ups-store-2026-09-01t18-4",
  "company": "The UPS Store",
  "headline": "Franchise system launches first brand character to support franchisee marketing.",
  "topic": "{Stash Edge — Brand-Story Play}",
  "source_name": "Marketing Dive",
  "source_url": "https://www.marketingdive.com/news/the-ups-store-enlists-first-brand-character-to-support-franchisees/829215/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/the-ups-store-2026-09-01t18-4",
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Brand-Story Play}\n◆ SILVER · Franchisee enablement via brand asset · The UPS Store\n\nFranchise system launches first brand character to support franchisee marketing.\n\nif you have a distribution partner or reseller network, the fastest way to lift their sell-through is to give them free marketing assets they cannot find elsewhere. A brand character, pre-shot in multiple scenarios, costs you once and sells forever for your partners. The UPS Store recognized that franchisees sink money into local ads with generic stock footage; a house-branded character (usable in email, local social, in-store signage) becomes a reason for partners to use your brand in their marketing instead of a competitor's. For a brand with a wholesale or agency network: commission one character illustration, shoot it in 10–15 scenarios (unboxing, problem-solving, celebration, etc.), and license it free to your partners. They'll promote your brand harder because they save on creative.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/the-ups-store-2026-09-01t18-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/the-ups-store-2026-09-01t18-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/the-ups-store-2026-09-01t18-4",
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Brand-Story Play}\n◆ SILVER · Franchisee enablement via brand asset · The UPS Store\n\nFranchise system launches first brand character to support franchisee marketing.\n\nif you have a distribution partner or reseller network, the fastest way to lift their sell-through is to give them free marketing assets they cannot find elsewhere. A brand character, pre-shot in multiple scenarios, costs you once and sells forever for your partners. The UPS Store recognized that franchisees sink money into local ads with generic stock footage; a house-branded character (usable in email, local social, in-store signage) becomes a reason for partners to use your brand in their marketing instead of a competitor's. For a brand with a wholesale or agency network: commission one character illustration, shoot it in 10–15 scenarios (unboxing, problem-solving, celebration, etc.), and license it free to your partners. They'll promote your brand harder because they save on creative.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/the-ups-store-2026-09-01t18-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/the-ups-store-2026-09-01t18-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/the-ups-store-2026-09-01t18-4",
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      "body": "{Stash Edge — Brand-Story Play}\n◆ SILVER · Franchisee enablement via brand asset · The UPS Store\n\nFranchise system launches first brand character to support franchisee marketing.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/the-ups-store-2026-09-01t18-4",
      "chars": 281,
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    "substack": {
      "label": "Substack · Fending",
      "title": "Franchise system launches first brand character to support franchisee marketing.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nThe UPS Store introduced its first branded character designed to help franchisees market locally, per Marketing Dive.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you have a distribution partner or reseller network, the fastest way to lift their sell-through is to give them free marketing assets they cannot find elsewhere. A brand character, pre-shot in multiple scenarios, costs you once and sells forever for your partners. The UPS Store recognized that franchisees sink money into local ads with generic stock footage; a house-branded character (usable in email, local social, in-store signage) becomes a reason for partners to use your brand in their marketing instead of a competitor's. For a brand with a wholesale or agency network: commission one character illustration, shoot it in 10–15 scenarios (unboxing, problem-solving, celebration, etc.), and license it free to your partners. They'll promote your brand harder because they save on creative.\nWhat that means for you: if you have a distribution partner or reseller network, the fastest way to lift their sell-through is to give them free marketing assets they cannot find elsewhere. A brand character, pre-shot in multiple scenarios, costs you once and sells forever for your partners. The UPS Store recognized that franchisees sink money into local ads with generic stock footage; a house-branded character (usable in email, local social, in-store signage) becomes a reason for partners to use your brand in their marketing instead of a competitor's. For a brand with a wholesale or agency network: commission one character illustration, shoot it in 10–15 scenarios (unboxing, problem-solving, celebration, etc.), and license it free to your partners. They'll promote your brand harder because they save on creative.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Marketing Dive: https://www.marketingdive.com/news/the-ups-store-enlists-first-brand-character-to-support-franchisees/829215/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}