{
  "slug": "the90-2026-06-15t06-5",
  "company": "The90",
  "headline": "Wearable startup launches first sun-exposure tracker, Gem, to ······· sun-care market",
  "topic": "{Stash Edge — Packaging Play}",
  "source_name": "Glossy",
  "source_url": "https://www.glossy.co/beauty/wearables-that-track-sun-exposure-are-here-and-ready-to-·······-the-sun-care-market/",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/the90-2026-06-15t06-5",
  "channels": {
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · New product category: sun-exposure tracking wearable · The90\n\nWearable startup launches first sun-exposure tracker, Gem, to ······· sun-care market.\n\nMost sun-care brands are fighting over price and ingredient claims. The90 took a different angle: they're making the tool that tells you when to buy sun care. That's a smarter position because you own the moment of need, not just the product shelf. This is early-stage, but the model is clear: make the measurement device, own the user habit, then sell the consumable.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/the90-2026-06-15t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/the90-2026-06-15t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/the90-2026-06-15t06-5",
      "chars": 943,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Packaging Play}\n◆ STEEL · New product category: sun-exposure tracking wearable · The90\n\nWearable startup launches first sun-exposure tracker, Gem, to ······· sun-care market.\n\nMost sun-care brands are fighting over price and ingredient claims. The90 took a different angle: they're making the tool that tells you when to buy sun care. That's a smarter position because you own the moment of need, not just the product shelf. This is early-stage, but the model is clear: make the measurement device, own the user habit, then sell the consumable.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/the90-2026-06-15t06-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/the90-2026-06-15t06-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/the90-2026-06-15t06-5",
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      "label": "Bluesky",
      "body": "{Stash Edge — Packaging Play}\n◆ STEEL · New product category: sun-exposure tracking wearable · The90\n\nWearable startup launches first sun-exposure tracker, Gem, to ······· sun-care market.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/the90-2026-06-15t06-5",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Wearable startup launches first sun-exposure tracker, Gem, to ······· sun-care market",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nPer Glossy, wearable startup The90 launched Gem, a first-of-its-kind wearable sun-exposure tracking device, entering a new category at the intersection of wearables and sun-care.\nHere's the cool part — the lever almost everyone misses (and you don't have to): if you make sun-care products (sunscreen, lip balm, apparel, supplements), a wearable tracker that measures sun exposure becomes your infrastructure asset. The device itself might be low-margin; the data and the repeat consumables are the business. For non-wearable operators: think about what single, hard metric your customer needs to track to make a buying decision, then build a small device that measures it. That device becomes your brand's customer touchpoint. For sun-care brands specifically: partner with The90 or build a simple wearable that alerts users when they need SPF, then tie it to your products.\nWhat that means for you: Most sun-care brands are fighting over price and ingredient claims. The90 took a different angle: they're making the tool that tells you when to buy sun care. That's a smarter position because you own the moment of need, not just the product shelf. This is early-stage, but the model is clear: make the measurement device, own the user habit, then sell the consumable.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Glossy: https://www.glossy.co/beauty/wearables-that-track-sun-exposure-are-here-and-ready-to-·······-the-sun-care-market/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}