{
  "slug": "tiktok-shop-2026-08-04t00-1",
  "company": "TikTok Shop",
  "headline": "Major beauty brands doubled sales on TikTok Shop in 2025, per Modern Retail.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Modern Retail",
  "source_url": "https://news.google.com/rss/articles/CBMiywFBVV95cUxPQ19KSFg0VlZZMDBpaDY0a0plTnloZ19TV2xXUUhXWHMwSTI0ckJ2eVExYzd1WVRiQ2V2eTJXN2FOOTJwa2VSU3BMN0tKRE9lNmxDbU5waHRqbFVyczBYNElsaHQweWltcWVMSFlLSzA0TE01VWpURkF3c1M1SFctcWlMOTl2ZTBGTHZUQk9rTF9PbW5QWVVSTTJZcWh6VzRCai1iSjhZcW1nNmxmMzFkVWkwVzNJcDNpZXZXeTJMR0hqeE42MkRfejN0MA",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/tiktok-shop-2026-08-04t00-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Social commerce integration · TikTok Shop\n\nMajor beauty brands doubled sales on TikTok Shop in 2025, per Modern Retail.\n\nA year ago, TikTok Shop felt like a sandbox for Gen Z side hustles. Now Ulta—with thousands of stores and a real supply chain—is betting the business on it. That's not trend-chasing. That's signal. If you're still building your entire funnel around TikTok-to-Shopify, you're leaving money on the table. The conversion math has shifted.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/tiktok-shop-2026-08-04t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/tiktok-shop-2026-08-04t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/tiktok-shop-2026-08-04t00-1",
      "chars": 904,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Social commerce integration · TikTok Shop\n\nMajor beauty brands doubled sales on TikTok Shop in 2025, per Modern Retail.\n\nA year ago, TikTok Shop felt like a sandbox for Gen Z side hustles. Now Ulta—with thousands of stores and a real supply chain—is betting the business on it. That's not trend-chasing. That's signal. If you're still building your entire funnel around TikTok-to-Shopify, you're leaving money on the table. The conversion math has shifted.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/tiktok-shop-2026-08-04t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/tiktok-shop-2026-08-04t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/tiktok-shop-2026-08-04t00-1",
      "alt_chars": 904,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ DIAMOND · Social commerce integration · TikTok Shop\n\nMajor beauty brands doubled sales on TikTok Shop in 2025, per Modern Retail.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/tiktok-shop-2026-08-04t00-1",
      "chars": 265,
      "limit": 300
    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Major beauty brands doubled sales on TikTok Shop in 2025, per Modern Retail.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nUlta Beauty and Sally Beauty joined TikTok Shop in 2025 and saw sales from the platform nearly double year-over-year, signaling a major shift in how mainstream beauty brands now distribute.\nHere's the cool part — the lever almost everyone misses (and you don't have to): do not treat TikTok Shop as a novelty channel. Ulta and Sally doubled down because the math worked. If you sell physical product, test a small batch drop on TikTok Shop livestream with a micro-creator or your own account—the conversion happens inside the app, no redirect friction, and you own the data. The platform's native checkout eats traditional Shopify ROI for lunch on this demographic.\nWhat that means for you: A year ago, TikTok Shop felt like a sandbox for Gen Z side hustles. Now Ulta—with thousands of stores and a real supply chain—is betting the business on it. That's not trend-chasing. That's signal. If you're still building your entire funnel around TikTok-to-Shopify, you're leaving money on the table. The conversion math has shifted.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://news.google.com/rss/articles/CBMiywFBVV95cUxPQ19KSFg0VlZZMDBpaDY0a0plTnloZ19TV2xXUUhXWHMwSTI0ckJ2eVExYzd1WVRiQ2V2eTJXN2FOOTJwa2VSU3BMN0tKRE9lNmxDbU5waHRqbFVyczBYNElsaHQweWltcWVMSFlLSzA0TE01VWpURkF3c1M1SFctcWlMOTl2ZTBGTHZUQk9rTF9PbW5QWVVSTTJZcWh6VzRCai1iSjhZcW1nNmxmMzFkVWkwVzNJcDNpZXZXeTJMR0hqeE42MkRfejN0MA.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 1984,
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}