{
  "slug": "tiktok-shop-via-modern-retail-2026-08-04t12-5",
  "company": "TikTok Shop (via Modern Retail)",
  "headline": "Sales from major brands on TikTok Shop nearly doubled in 2025, per Modern Retail.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Modern Retail",
  "source_url": "https://news.google.com/rss/articles/CBMiywFBVV95cUxPQ19KSFg0VlZZMDBpaDY0a0plTnloZ19TV2xXUUhXWHMwSTI0ckJ2eVExYzd1WVRiQ2V2eTJXN2FOOTJwa2VSU3BMN0tKRE9lNmxDbU5waHRqbFVyczBYNElsaHQweWltcWVMSFlLSzA0TE01VWpURkF3c1M1SFctcWlMOTl2ZTBGTHZUQk9rTF9PbW5QWVVSTTJZcWh6VzRCai1iSjhZcW1nNmxmMzFkVWkwVzNJcDNpZXZXeTJMR0hqeE02MkRfejN0MA?oc=5",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/tiktok-shop-via-modern-retail-2026-08-04t12-5",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Platform growth and brand adoption acceleration · TikTok Shop (via Modern Retail)\n\nSales from major brands on TikTok Shop nearly doubled in 2025, per Modern Retail.\n\nThe fact that Ulta and Sally Beauty both entered TikTok Shop in the same period tells you the tipping point is real. These are not innovation-first companies. They move when the math works. If you're in beauty or personal care and you're not on TikTok Shop yet, you're behind Ulta.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/tiktok-shop-via-modern-retail-2026-08-04t12-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/tiktok-shop-via-modern-retail-2026-08-04t12-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/tiktok-shop-via-modern-retail-2026-08-04t12-5",
      "chars": 947,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Distribution Play}\n◆ STEEL · Platform growth and brand adoption acceleration · TikTok Shop (via Modern Retail)\n\nSales from major brands on TikTok Shop nearly doubled in 2025, per Modern Retail.\n\nThe fact that Ulta and Sally Beauty both entered TikTok Shop in the same period tells you the tipping point is real. These are not innovation-first companies. They move when the math works. If you're in beauty or personal care and you're not on TikTok Shop yet, you're behind Ulta.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/tiktok-shop-via-modern-retail-2026-08-04t12-5\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/tiktok-shop-via-modern-retail-2026-08-04t12-5\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/tiktok-shop-via-modern-retail-2026-08-04t12-5",
      "alt_chars": 947,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Distribution Play}\n◆ STEEL · Platform growth and brand adoption acceleration · TikTok Shop (via Modern Retail)\n\nSales from major brands on TikTok Shop nearly doubled…\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/tiktok-shop-via-modern-retail-2026-08-04t12-5",
      "chars": 299,
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    },
    "substack": {
      "label": "Substack · Fending",
      "title": "Sales from major brands on TikTok Shop nearly doubled in 2025, per Modern Retail.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nModern Retail reported that major brands' sales through TikTok Shop nearly doubled year-over-year in 2025, with Ulta Beauty and Sally Beauty entering the marketplace.\nHere's the cool part — the lever almost everyone misses (and you don't have to): your customer is already shopping TikTok Shop. You don't need to convince them social commerce is real. Watch where Ulta and Sally Beauty open accounts. Those brackets (beauty, haircare, personal care) are proven. If you sell into those categories, TikTok Shop is not experimental—it's a mandatory channel in 2026. Set up shop, run affiliate campaigns through existing retail partnerships (as Polite Society did), and measure conversion velocity. If your wholesale partner is there, you should be there too.\nWhat that means for you: The fact that Ulta and Sally Beauty both entered TikTok Shop in the same period tells you the tipping point is real. These are not innovation-first companies. They move when the math works. If you're in beauty or personal care and you're not on TikTok Shop yet, you're behind Ulta.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Modern Retail: https://news.google.com/rss/articles/CBMiywFBVV95cUxPQ19KSFg0VlZZMDBpaDY0a0plTnloZ19TV2xXUUhXWHMwSTI0ckJ2eVExYzd1WVRiQ2V2eTJXN2FOOTJwa2VSU3BMN0tKRE9lNmxDbU5waHRqbFVyczBYNElsaHQweWltcWVMSFlLSzA0TE01VWpURkF3c1M1SFctcWlMOTl2ZTBGTHZUQk9rTF9PbW5QWVVSTTJZcWh6VzRCai1iSjhZcW1nNmxmMzFkVWkwVzNJcDNpZXZXeTJMR0hqeE02MkRfejN0MA?oc=5.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
      "chars": 2025,
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}