{
  "slug": "tmrw-2026-10-10t18-1",
  "company": "tm:rw",
  "headline": "Flagship becomes broadcast studio: tm:rw sells live to TikTok Shop from Times Square.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "PRNewswire",
  "source_url": "https://www.prnewswire.com/news-releases/tmrw-turns-its-times-square-flagship-into-ten-live-studios-shoppable-on-tiktok-shop-302899147.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/tmrw-2026-10-10t18-1",
  "channels": {
    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ DIAMOND · Retail-as-broadcast · tm:rw\n\nFlagship becomes broadcast studio: tm:rw sells live to TikTok Shop from Times Square.\n\nThis is the move nobody talks about because it sounds too simple. A store is a set. Lighting is already there. Staff is already there. The only missing piece was the broadcast. tm:rw just cut out the middleman — stopped waiting for TikTok to send traffic and started sending traffic TO tm:rw's own checkout. The studio lives inside the store, not the other way around.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/tmrw-2026-10-10t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/tmrw-2026-10-10t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/tmrw-2026-10-10t18-1",
      "chars": 914,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ DIAMOND · Retail-as-broadcast · tm:rw\n\nFlagship becomes broadcast studio: tm:rw sells live to TikTok Shop from Times Square.\n\nThis is the move nobody talks about because it sounds too simple. A store is a set. Lighting is already there. Staff is already there. The only missing piece was the broadcast. tm:rw just cut out the middleman — stopped waiting for TikTok to send traffic and started sending traffic TO tm:rw's own checkout. The studio lives inside the store, not the other way around.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/tmrw-2026-10-10t18-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/tmrw-2026-10-10t18-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/tmrw-2026-10-10t18-1",
      "alt_chars": 914,
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    "bluesky": {
      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ DIAMOND · Retail-as-broadcast · tm:rw\n\nFlagship becomes broadcast studio: tm:rw sells live to TikTok Shop from Times Square.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/tmrw-2026-10-10t18-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Flagship becomes broadcast studio: tm:rw sells live to TikTok Shop from Times Square.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\ntm:rw converted its Times Square flagship into nine live studios connected directly to TikTok Shop, allowing shoppers to purchase in real-time while watching live demonstrations and styling.\nHere's the cool part — the lever almost everyone misses (and you don't have to): a flagship is wasted if it only sells to foot traffic. Open nine angles of the same floor simultaneously on TikTok Shop and your retail labor becomes content production. The cashier is now the broadcast operator. Rent the space twice — once to customers in the building, once to millions watching live. Run this week: audit your store's highest-traffic corner, set up a phone on a tripod, go live on TikTok Shop with your top three SKUs in frame, and take orders while your in-store team fulfills. One camera, one person, nine times the surface area.\nWhat that means for you: This is the move nobody talks about because it sounds too simple. A store is a set. Lighting is already there. Staff is already there. The only missing piece was the broadcast. tm:rw just cut out the middleman — stopped waiting for TikTok to send traffic and started sending traffic TO tm:rw's own checkout. The studio lives inside the store, not the other way around.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PRNewswire: https://www.prnewswire.com/news-releases/tmrw-turns-its-times-square-flagship-into-ten-live-studios-shoppable-on-tiktok-shop-302899147.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}