{
  "slug": "tmrw-2026-10-11t03-4",
  "company": "tm:rw",
  "headline": "tm:rw turned its Times Square flagship into nine shoppable live studios on TikTok Shop.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "PR Newswire",
  "source_url": "https://www.prnewswire.com/news-releases/tmrw-turns-its-times-square-flagship-into-ten-live-studios-shoppable-on-tiktok-shop-302899147.html",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/tmrw-2026-10-11t03-4",
  "channels": {
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      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Event & Experiential}\n◆ SILVER · Live retail-to-social studio integration · tm:rw\n\ntm:rw turned its Times Square flagship into nine shoppable live studios on TikTok Shop.\n\nMost brands see their retail space and social as separate channels. tm:rw weaponized the space itself as a broadcast studio. The magic is that anyone in the U.S. watching a live stream can now buy from a Times Square fixture in real time. It collapses geography. For a smaller brand, this means: one person, one light, one phone, and your warehouse is now a broadcast studio. Go live tomorrow.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/tmrw-2026-10-11t03-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/tmrw-2026-10-11t03-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/tmrw-2026-10-11t03-4",
      "chars": 961,
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      "alt_label": "HakoShikin agency",
      "alt_body": "{Stash Edge — Event & Experiential}\n◆ SILVER · Live retail-to-social studio integration · tm:rw\n\ntm:rw turned its Times Square flagship into nine shoppable live studios on TikTok Shop.\n\nMost brands see their retail space and social as separate channels. tm:rw weaponized the space itself as a broadcast studio. The magic is that anyone in the U.S. watching a live stream can now buy from a Times Square fixture in real time. It collapses geography. For a smaller brand, this means: one person, one light, one phone, and your warehouse is now a broadcast studio. Go live tomorrow.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/tmrw-2026-10-11t03-4\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/tmrw-2026-10-11t03-4\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/tmrw-2026-10-11t03-4",
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      "label": "Bluesky",
      "body": "{Stash Edge — Event & Experiential}\n◆ SILVER · Live retail-to-social studio integration · tm:rw\n\ntm:rw turned its Times Square flagship into nine shoppable live studios on TikTok Shop.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/tmrw-2026-10-11t03-4",
      "chars": 278,
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    "substack": {
      "label": "Substack · Fending",
      "title": "tm:rw turned its Times Square flagship into nine shoppable live studios on TikTok Shop.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\ntm:rw opened nine in-store live streaming studios at its Times Square flagship and linked them directly to TikTok Shop, allowing viewers to purchase in real time while watching.\nHere's the cool part — the lever almost everyone misses (and you don't have to): you do not need Times Square or nine studios. Pick one wall in your current location, set up a phone tripod and ring light, and go live to TikTok Shop or Instagram Shopping three days a week at a fixed time. Let viewers ask questions in real time, see the product move, and buy without leaving the stream. Capture one email per purchase and retarget. The inventory sits in the back. The cost is labor and light. The leverage is that live video still outconverts static listings by 2-3x on impulse purchase.\nWhat that means for you: Most brands see their retail space and social as separate channels. tm:rw weaponized the space itself as a broadcast studio. The magic is that anyone in the U.S. watching a live stream can now buy from a Times Square fixture in real time. It collapses geography. For a smaller brand, this means: one person, one light, one phone, and your warehouse is now a broadcast studio. Go live tomorrow.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — PR Newswire: https://www.prnewswire.com/news-releases/tmrw-turns-its-times-square-flagship-into-ten-live-studios-shoppable-on-tiktok-shop-302899147.html.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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}