{
  "slug": "torrid-2026-06-06t00-1",
  "company": "Torrid",
  "headline": "Direct mail and in-store events drove Q1 customer reactivation, per Retail Dive.",
  "topic": "{Stash Edge — Event & Experiential}",
  "source_name": "Retail Dive",
  "source_url": "https://www.retaildive.com/news/torrid-mail-mall-customer-acquisition-reactivation-q1-earnings/822120/",
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      "body": "{Stash Edge — Event & Experiential}\n◆ DIAMOND · Omnichannel customer reactivation campaign · Torrid\n\nDirect mail and in-store events drove Q1 customer reactivation, per Retail Dive.\n\nEveryone talks about email retargeting. Nobody wants to pay for mail anymore—which is exactly why it works. A postcard lands in a closet where email dies in a folder. Pair it with an event, and you're not selling a discount; you're selling proof that other people still buy from you. That shifts the psychology hard.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/torrid-2026-06-06t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/torrid-2026-06-06t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/torrid-2026-06-06t00-1",
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      "alt_body": "{Stash Edge — Event & Experiential}\n◆ DIAMOND · Omnichannel customer reactivation campaign · Torrid\n\nDirect mail and in-store events drove Q1 customer reactivation, per Retail Dive.\n\nEveryone talks about email retargeting. Nobody wants to pay for mail anymore—which is exactly why it works. A postcard lands in a closet where email dies in a folder. Pair it with an event, and you're not selling a discount; you're selling proof that other people still buy from you. That shifts the psychology hard.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/torrid-2026-06-06t00-1\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/torrid-2026-06-06t00-1\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/torrid-2026-06-06t00-1",
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      "body": "{Stash Edge — Event & Experiential}\n◆ DIAMOND · Omnichannel customer reactivation campaign · Torrid\n\nDirect mail and in-store events drove Q1 customer reactivation, per Retail Dive.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/torrid-2026-06-06t00-1",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Direct mail and in-store events drove Q1 customer reactivation, per Retail Dive.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nTorrid deployed a targeted direct mail campaign paired with in-store activations to reactivate lapsed customers and acquire new ones in Q1 2026, with documented results in earnings.\nHere's the cool part — the lever almost everyone misses (and you don't have to): lapsed customers are cheapest to reactivate because you already know their size, style, and purchase history. Print that knowledge onto a postcard with a time-bound offer, drop it 10 days before an in-store event, and let the event itself close the gap. Don't wait for them to come back online—mail them, then give them a reason to show up in person. The combination kills cold acquisition costs.\nWhat that means for you: Everyone talks about email retargeting. Nobody wants to pay for mail anymore—which is exactly why it works. A postcard lands in a closet where email dies in a folder. Pair it with an event, and you're not selling a discount; you're selling proof that other people still buy from you. That shifts the psychology hard.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Retail Dive: https://www.retaildive.com/news/torrid-mail-mall-customer-acquisition-reactivation-q1-earnings/822120/.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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