{
  "slug": "triplelift-2026-07-19t06-3",
  "company": "TripleLift",
  "headline": "Off-site retail media drives new customer growth and measurable ROI, per TripleLift case studies.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Morning Star",
  "source_url": "https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/triplelift-2026-07-19t06-3",
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      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Off-site retail media platform · TripleLift\n\nOff-site retail media drives new customer growth and measurable ROI, per TripleLift case studies.\n\noff-site retail media works because it catches the shopper after they have signaled intent (through a retailer) but before they have decided where to buy. The advertiser buys the shopper's attention outside the original retailer's walls, redirecting foot traffic or click-through to their own channel or to a preferred retailer. Run this: measure in-store foot traffic by location during an off-site media push week, compare to a control week with no off-site spend, and calculate the cost-per-incremental-visit. If the off-site media cost is lower than a web-traffic acquisition channel (like Google), move budget from paid search to off-site retail media.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/triplelift-2026-07-19t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/triplelift-2026-07-19t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/triplelift-2026-07-19t06-3",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ GOLD · Off-site retail media platform · TripleLift\n\nOff-site retail media drives new customer growth and measurable ROI, per TripleLift case studies.\n\noff-site retail media works because it catches the shopper after they have signaled intent (through a retailer) but before they have decided where to buy. The advertiser buys the shopper's attention outside the original retailer's walls, redirecting foot traffic or click-through to their own channel or to a preferred retailer. Run this: measure in-store foot traffic by location during an off-site media push week, compare to a control week with no off-site spend, and calculate the cost-per-incremental-visit. If the off-site media cost is lower than a web-traffic acquisition channel (like Google), move budget from paid search to off-site retail media.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/triplelift-2026-07-19t06-3\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/triplelift-2026-07-19t06-3\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/triplelift-2026-07-19t06-3",
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      "body": "{Stash Edge — Distribution Play}\n◆ GOLD · Off-site retail media platform · TripleLift\n\nOff-site retail media drives new customer growth and measurable ROI, per TripleLift case studies.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/triplelift-2026-07-19t06-3",
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      "label": "Substack · Fending",
      "title": "Off-site retail media drives new customer growth and measurable ROI, per TripleLift case studies.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nTripleLift published case studies across beauty, toys, food & beverage, home & living, and financial services showing off-site retail media delivering measurable ROI and new customer acquisition, per Morning Star.\nHere's the cool part — the lever almost everyone misses (and you don't have to): off-site retail media works because it catches the shopper after they have signaled intent (through a retailer) but before they have decided where to buy. The advertiser buys the shopper's attention outside the original retailer's walls, redirecting foot traffic or click-through to their own channel or to a preferred retailer. Run this: measure in-store foot traffic by location during an off-site media push week, compare to a control week with no off-site spend, and calculate the cost-per-incremental-visit. If the off-site media cost is lower than a web-traffic acquisition channel (like Google), move budget from paid search to off-site retail media.\nWhat that means for you: off-site retail media works because it catches the shopper after they have signaled intent (through a retailer) but before they have decided where to buy. The advertiser buys the shopper's attention outside the original retailer's walls, redirecting foot traffic or click-through to their own channel or to a preferred retailer. Run this: measure in-store foot traffic by location during an off-site media push week, compare to a control week with no off-site spend, and calculate the cost-per-incremental-visit. If the off-site media cost is lower than a web-traffic acquisition channel (like Google), move budget from paid search to off-site retail media.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Morning Star: https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelifts-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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