{
  "slug": "triplelift-2026-07-22t18-6",
  "company": "TripleLift",
  "headline": "Offsite retail media drives new customer growth and ROI across beauty, toys, food brands.",
  "topic": "{Stash Edge — Retail & Shelf Play}",
  "source_name": "Morningstar (PR Newswire)",
  "source_url": "https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelift-s-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/triplelift-2026-07-22t18-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail media network expansion · TripleLift\n\nOffsite retail media drives new customer growth and ROI across beauty, toys, food brands.\n\nThe pattern here is simple: retail media networks used to be a retailer tax. Now they're a customer acquisition lever. When multiple categories (beauty, toys, food, home) all show ROI from offsite retail media, it means the channel is real, not a trend. Brands need to treat it like paid social, not a cost of doing retail business.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/triplelift-2026-07-22t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/triplelift-2026-07-22t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/triplelift-2026-07-22t18-6",
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      "alt_body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail media network expansion · TripleLift\n\nOffsite retail media drives new customer growth and ROI across beauty, toys, food brands.\n\nThe pattern here is simple: retail media networks used to be a retailer tax. Now they're a customer acquisition lever. When multiple categories (beauty, toys, food, home) all show ROI from offsite retail media, it means the channel is real, not a trend. Brands need to treat it like paid social, not a cost of doing retail business.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/triplelift-2026-07-22t18-6\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/triplelift-2026-07-22t18-6\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/triplelift-2026-07-22t18-6",
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      "body": "{Stash Edge — Retail & Shelf Play}\n◆ GRAPHITE · Retail media network expansion · TripleLift\n\nOffsite retail media drives new customer growth and ROI across beauty, toys, food brands.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/triplelift-2026-07-22t18-6",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Offsite retail media drives new customer growth and ROI across beauty, toys, food brands.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nTripleLift published case studies across beauty, toys, food & beverage, home & living, and financial services showing retail media effectiveness, per Morningstar, documenting measurable ROI for global brands.\nHere's the cool part — the lever almost everyone misses (and you don't have to): retail media isn't just the retailer's revenue stream anymore—it's a customer acquisition channel for brands. Run an ad offsite, it attributes back to retail velocity. Most brands still think retail media = on-shelf competition. This pattern shows retail media is now top-of-funnel acquisition. That changes your media mix entirely. If offsite retail media moves new customers, your DTC-to-retail attribution just got clearer.\nWhat that means for you: The pattern here is simple: retail media networks used to be a retailer tax. Now they're a customer acquisition lever. When multiple categories (beauty, toys, food, home) all show ROI from offsite retail media, it means the channel is real, not a trend. Brands need to treat it like paid social, not a cost of doing retail business.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Morningstar (PR Newswire): https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelift-s-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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