{
  "slug": "triplelift-2026-07-23t03-2",
  "company": "TripleLift",
  "headline": "Retail media network delivers measurable ROI across beauty, toys, food, and home brands.",
  "topic": "{Stash Edge — Distribution Play}",
  "source_name": "Morningstar",
  "source_url": "https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelift-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands",
  "landing": "https://pops4-stash-edge.billing-010.workers.dev/articles/triplelift-2026-07-23t03-2",
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    "linkedin": {
      "label": "LinkedIn · Jenny",
      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Offsite retail media platform performance · TripleLift\n\nRetail media network delivers measurable ROI across beauty, toys, food, and home brands.\n\nThis is the silent move winning right now. Every brand is fighting for attention inside the store. The brands pulling customer growth are reaching buyers outside the store when they are actually thinking about what to buy. The TripleLift case load proves this is not a small tactic — it is a fundamental shift in how DTC and retail overlap. Offsite retail media is the bridge between owned channels and point of sale. Most brands are still running paid ads to strangers. The move is paid media to people who already know you, right before they walk into a store.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/li/triplelift-2026-07-23t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/li/triplelift-2026-07-23t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/li/triplelift-2026-07-23t03-2",
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      "alt_body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Offsite retail media platform performance · TripleLift\n\nRetail media network delivers measurable ROI across beauty, toys, food, and home brands.\n\nThis is the silent move winning right now. Every brand is fighting for attention inside the store. The brands pulling customer growth are reaching buyers outside the store when they are actually thinking about what to buy. The TripleLift case load proves this is not a small tactic — it is a fundamental shift in how DTC and retail overlap. Offsite retail media is the bridge between owned channels and point of sale. Most brands are still running paid ads to strangers. The move is paid media to people who already know you, right before they walk into a store.\n\nMy Stash Take on what it means for the rest of us →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/lh/triplelift-2026-07-23t03-2\n→ Your Stash Room — your logo, live pricing, ships blind: https://pops4-stash-edge.billing-010.workers.dev/l/r/lh/triplelift-2026-07-23t03-2\n→ Proper imprints, done right at POPS4: https://pops4-stash-edge.billing-010.workers.dev/l/s/lh/triplelift-2026-07-23t03-2",
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      "body": "{Stash Edge — Distribution Play}\n◆ PLATINUM · Offsite retail media platform performance · TripleLift\n\nRetail media network delivers measurable ROI across beauty, toys, food, and home brands.\n\nMy Stash Take →\nhttps://pops4-stash-edge.billing-010.workers.dev/l/t/bs/triplelift-2026-07-23t03-2",
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    "substack": {
      "label": "Substack · Fending",
      "title": "Retail media network delivers measurable ROI across beauty, toys, food, and home brands.",
      "body": "✍️ YOUR NOTE — write 2–3 lines to ONE person so they feel: \"this is about me… I could actually do this… I could make money from this.\" Energize them, make it yours. (This is the part that gets the opens.)\n[ your take… ]\n———\nHere is a real one you can run this week 👇\nTripleLift released case studies showing its offsite retail media network drove new customer growth and measurable ROI for global brands across beauty, toys, food & beverage, home & living, and financial services.\nHere's the cool part — the lever almost everyone misses (and you don't have to): offsite retail media reaches the buyer in the pre-purchase research window when intent is forming, not after. A buyer scrolling beauty reviews on Monday is more likely to recognize your brand on Wednesday when they walk into the store. The TripleLift case studies prove this works across categories because the lever is not category-specific — it is behavioral. The buyer researches, then shops, then remembers. Build the bridge between research and shelf with offsite placements and the store visit becomes a confirmation, not a discovery. Run this on owned media first: email, TikTok, Pinterest — build intent pre-visit, then measure lift at retail partners with a promo code specific to the platform.\nWhat that means for you: This is the silent move winning right now. Every brand is fighting for attention inside the store. The brands pulling customer growth are reaching buyers outside the store when they are actually thinking about what to buy. The TripleLift case load proves this is not a small tactic — it is a fundamental shift in how DTC and retail overlap. Offsite retail media is the bridge between owned channels and point of sale. Most brands are still running paid ads to strangers. The move is paid media to people who already know you, right before they walk into a store.\nIf you make, sell, or gift anything with your name on it — this is yours to run. You can do this.\n(Real, not theory — Morningstar: https://www.morningstar.com/news/pr-newswire/20260622ny88080/triplelift-offsite-retail-media-delivers-proven-results-across-industries-driving-new-customer-growth-and-measurable-roi-for-global-brands.)\n———\nOr — want it built FOR you? Your logo, your products, your own private room, priced and ready, in about five minutes. That's literally what we do →\nhttps://www.pops4.com/vip?utm_source=substack&utm_medium=newsletter&utm_campaign=stash",
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